Jmc 30 Test 1

Front 1

ethics

Back 1

guiding spirit or traditions that govern a culture

Front 2

professional ethics

Back 2

the rules or standards governing that conduct of the members of a profession

Front 3

media faces four types of ethical issues

Back 3

1: Truthfulness

2: Fairness

3: Privacy

4: Responsibility

Front 4

what does truthfulness affect?

Back 4

credibility

Front 5

insider friendships

Back 5

close ties that develop between reporters and the stories they cover

Front 6

conflicts of interest

Back 6

reporters who accept personal or financial benefits

Front 7

this shutwhat does accepting junkets and freebies create an appearance of?

Back 7

conflict of interest

Front 8

hazards to checkbook journalism

Back 8

1: interviewee will sensationalize the info to bring a higher price

2: this shuts out small news broadcast teams

3: the person who is paid by the news organization to comment could possible have a hidden agenda

Front 9

five philosophical principles govern media ethics

Back 9

1: Aristotles golden menu

2: kant's categorical imperative

3: mill's principle of utility

4: Rawl's veil of ignorance

5: Judeo

Front 10

aristotle's golden menu

Back 10

virtue is the mean between two extremes,

all things in moderation

Front 11

kant's categorical imperative

Back 11

act or that maxim which you will to become a universal law. what if everyone acted this way?

Front 12

mills principle of utility

Back 12

seek the greatest happiness for the greatest number

Front 13

rawl's veil of ignorance

Back 13

justice emerges when negotiationing without social differentiations. basic respect for everyone

Front 14

judeo

Back 14

christian view of persons as ends in themselves. love your neighbors as yourself

Front 15

american media industries earn about ____ a year

Back 15

276 billion

Front 16

how much does each come out of the 276 billion a year for media?

T.V

Entertainment

Newspaper

internet

books

magazines

broadcast/radio

Back 16

tv: 29%

entertainment: 26%

Newspaper: 14%

internet: 10%

books: 9%

magazines: 7%

broadcast/radio: 5%

Front 17

describe how each area of media was

1930s:

1950s:

1990s:

today:

Back 17

1930s: people had to connect their radios to electricity

1950s: antenna on the roof, connect to electricity

1990s: still needed electricity for tv and computers

today: wifi

Front 18

commnuication is the act of?

Back 18

sending messages, ideas and opinions from one person to another

Front 19

three ways people communicate

Back 19

intrapersonal: which is self

interpersonal: people

Mass communication

Front 20

what is mass communication?

Back 20

communication from one person or group of persons through a transmitting device to large audiences or markets

Front 21

senders put the message on ______.

Back 21

channel

Front 22

the channel or _____ delivers the message

Back 22

medium

Front 23

noise

Back 23

any sort of distortion during the delivery

Front 24

feedback

Back 24

when the receiver processes the message and sends a response back to the sender

Front 25

does two people talking on the phone qualify as mass communication?

Back 25

no

Front 26

what are the eight types of mass media businesses?

Back 26

books

newspaper

magazines

recordings

radio

movies

television

internet

Front 27

for the first 250 years what was americas only form of mass media?

Back 27

Books, newspapers and magazines

Front 28

when was the first book published in america?

Back 28

1640

Front 29

retail book stores account for ___ of all money earned from book sales.

Back 29

1/3

Front 30

what is the oldest media industry?

Back 30

book publishing

Front 31

advertising makes up____ of the printed space in daily newspapers

Back 31

2/3

Front 32

1 out of __ television studios are public in america

Back 32

4

Front 33

___% of homes in the us are wired for cable/satellite

Back 33

90

Front 34

___% of the us is online

Back 34

79

Front 35

three important concepts about the mass media

Back 35

1: profit centered buisnesses

2:technological developments change the way mass media are delivered and consumed.

3: it reflects/ affects politics, society and culture

Front 36

besides money these motives shape media in the us

Back 36

desire to fulfill the publics need for information

to influence the country's culture

to offer entertainment and provide and outlet for artistic expression

Front 37

concentration of ownership

Back 37

the current trend of large companies buying smaller companies so that fewer companies own more types of media businesses. there are four types of this

Front 38

what are the four types of concentration of ownership?

Back 38

1: Chains- a company that owns several newspapers

2: Broadcast networks- collection of radio or television stations that offers programs during designated program times.

3: Conglomerates-a company that owns media companies as well as other businesses that are unrelated

4: vertical integration- one company controls several related aspects of the media business at once, with each part of the company helping the others

Front 39

denegulation

Back 39

government action that reduces government restrictions on the business operations of an industry

Front 40

message pluralism

Back 40

the availability ti an audience of a variety of information and entertainment sources

Front 41

why do media properties converge?

Back 41

1: attractive investments

2: scarce commodities

3: family ownership

4: newspaper/ broadcast stations are easier to buy then creat

5: internet changed the economics of media industries

6: they are vulnerable

Front 42

message pluralism

Back 42

the availability to an audience of a variety of information and entertainment sources

Front 43

pictograph

Back 43

a symbol of an object that is used to convey an idea

Front 44

phonetic writing

Back 44

the use of symbols to represent sounds

Front 45

who invented the paper?

Back 45

chinese

Front 46

what was the first printed book that was published?

Back 46

the gutenberg bible by johannes gutenberg

Front 47

what was the second communications revolution?

Back 47

printing

Front 48

what was the third communications revolution?

Back 48

computer technology

Front 49

digital communication

Back 49

data in a form that can be transmitted and received electronically

Front 50

ISP

Back 50

internet service provider

Front 51

selective perception

Back 51

the concept that each person processes messages differently

Front 52

ethos

Back 52

greek word for governing traditions

Front 53

ethical words used to describe ethics

Back 53

truthfullness, fair, privacy and responsibility

Front 54

NAB code of ethics

Back 54

National association of broadcasters but it was replaced by guidelines

Front 55

SPJ code of ethics

Back 55

seek the truth, report it, minimize harm, act independently and be accountable

Front 56

PRSA code of Ethics:

Back 56

Public relations society of America

adhere to truth, accuracy and good taste

Front 57

if u r connected to media while u r sleeping r u addicted?

Back 57

YES

Front 58

how do we spend our time? in three ways

Back 58

33% sleeping, 40% using media and 26% not using media

Front 59

converged media

Back 59

complex of media, global system

Front 60

c

Back 60

c