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8 Cards in this Set
- Front
- Back
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Radio Strategies
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USP
Positioning |
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Strengths of Radio
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Catches people out of home, in cars
Theatre of the mind Builds frequency |
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Weaknesses of Radio
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Fragmented audiences
Ownership consolidation issues Flipping around the dial |
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Six Keys to Radio Advertising
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Theatre of the Mind
Tell stories Focus on one idea Topical Repeat Brand Names Power of Music |
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Consideration in Buying (where/when, etc)
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Network
Syndication Local/spot Daypart Strengths Preemptibility Program content Consolidation |
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8 Types of Radio Spots
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Fact sheet (rip and read)
Remote Produced Spot Produced spot with live tag News Drama Comedy Music |
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5 Best Practices for Radio Ads
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Capture attention early
Keep it simple Use music to evoke a place or mood Repeat brand name often (naturally) Create pictures with words |
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7 Radio Techniques
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Straight announcer: one voice
60 sec is a long time to have one voice on, so it has to be a good voice and an enjoyable voice. Memorable voice. Dialogue/interview Helps develop better storyline Memorable voice Dramatization Sound effects help to create theatre of mind All Music People tend to like to listen to jingles Combination |
