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13 Cards in this Set
- Front
- Back
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gloria swanson
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-living ex of how person can be transformed to something new and exciting
by feeding into consumer culture sending message that cosmetics / clothing / jewelry could transform you -romantic lead in many of demille's movies film's fashion icon contributing to the consumer culture |
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G- Men
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"government man"
-ganster movies reflecting the 'order' period of the 30s. -after earlier gangster movies many people cried for regulation -hays, and newly hired breen, put a new production code into effect which included how crime could be used in a movie. -this led to a new type of gangster movies -- in which violence still occured, but cops were the heroes rather than gangsters. |
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machine aesthetic
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value of beauty AND funcitonality in a product.
products should reflect the fact that they're in the machine age Paul FRANKL -- adherent to the aesthetic -- designed skyskraper furniter (skyscraper = what american art should be about) |
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"the people's fair"
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worlds fair in 1939
aka "designer's fair" but intention is to reflect the needs of the ordinary person purpose - - project the avg man into the future ... mold them into consumers exhibits concept of avg man (invented in 30s) |
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Paul Whiteman
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white jazz musician in the 1920s
associated w SWEET JAZZ smoother / muted form of hot jazz achieved comercial success - sweet jazz could be listened to by repectable white audiences often called symphonic jazz shows attempts to repress culture that opposed V-values in the 20s. |
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Ma Perkins
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radio drama that started in the 30s
story of a widow played by Virginia Payne sponsored by soap product -- many housewives listened to while doing house chores continuity of show helped people during depression -- comfort and something to look forward to show always ends happily *reflects most of entertainment in the 30s) |
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Legion of Decency
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after gangster movies in turbulent peiod -- legion created
called for tightening of production code -- Hayes brings in Breen -*hollywood staves off gov't regulation again by regulating themselves. new production code included crime ....represents beginning of transition from turbulant to order in 30s |
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"the burning of los angeles"
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title of painting Tod Hackett plans to create in the novel day of the locust
plans to depict the people who have come to cali to die in an angry mob by the end of the novel Hackett's vision comes true when hollywood crowd riots depicts negative vision of mass culture and hollywood |
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"mr smith goes to washington"
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movie directed by frank Capra in 1939
-represented a mythic vision of america" --- affirming america itself when beleif in democracy overcomes gov't corruption seen as a portrayal of gov't corruption gov't tried to suppress it also seen as patriotic |
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Homer Simpson
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in west's novel the day of the locust
homer represents the people in hollywood that tod hackett wants to rep in his painting --always hungry for somehting, never satisfied people come to cali for sunshine and have no reason to live once they're there shows west's negative view of hollywood - corruption |
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KITSCH
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derogatory term for popular commercial art and literature
it is thought to downgrade taste and erase the distinction between high and low culture. -it can be dangerous -- as propaganda bc its representational art - many worried it was a communist party approach **DANGEROUS TEMPTATION FOR ARTIST TO SELL OUT ie go to hollywood, make lots of $, work for comercial needs** |
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fatty arbuckle
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beloved actor in 20s
center of hollywood party scene characterized by jazz / dancing / alcohol /drugs / sex ^^due to that hollywood needed to legit itself accused fatty of murdering girl in san fran hotel. |
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gold diggers of 1933
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musical that was made in 1933
takes place at height of depression a light comedy reflecting majority of entertainment during depression -- keeping audience happy during hard times -- relects turbulence period |
