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4 Cards in this Set
- Front
- Back
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4 pillars of marketing concept |
target market customer needs integrated marketing profitability |
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international marketing definition |
the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers in more than on nation for profit |
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why does distance matter? |
the greater the distance, the more challenging it is for international market |
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dimensions of distance |
cultural institutional geographic economic |
