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12 Cards in this Set
- Front
- Back
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What is utlity?
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the ability of goods and services to satisfy consumer''wants''
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how many scope of marketing is it
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1.people
2.place 3.event |
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what are four eras of marketing
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1.production
2.selling 3.marketing 4.relationship |
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what is the meaning of CRM
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customer relationship management
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what is target market
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the group of people who are most likely to buy a particular product
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what is business market segmentation
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1.geographic
2.customer-based 3.product-use-based |
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what is "4p" factor
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1.product
2.pricing 3.promotion 4.political |
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what is the percertage of a market controlled by a given marketer
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market share
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what are two types of data
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1.secondary data
2.primary data |
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Why do organizations need information systems?
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The main functions of an information system may be input, processing, output, storage and control at work place
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What is customer service?
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Customer service is providing everyone who is in need of your service with a solution or a satisfactory answer that will ensure their satisfaction while protecting your personal ethics and value.
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What is the best way to brainstorm in business?
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companies can grow stale or not keep up with the rest of the fast paced companies and corporations
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