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39 Cards in this Set

  • Front
  • Back

what is the calcarine sulcus

its the fissure that defines the primary visual cortex

what is retinotopic organization

each spot in the retina has a relative part of the visual cortex associated with it

what is transduction

conversion of a physical stimulus into an electrical impulse

what is the pathway that a stimulus travels

retina, optical chiasm, thalamus, v1, v2/association cortex

what is sensory adaption

its when your body decreases response to a stimulus, fires less to repeated exposure for example when you go into a dark room your eyes adjust

what is sensitization

when your body becomes more sensitive in response to repeated exposure

absolute threshold

it when you are able to detect something 50 % of the time due to specific stimuli level of intensity

subliminal threshold

is below absolute threshold, detect less than 50% of the time, doesnt have an effect on our conciousness



subconcious

we can detect it however we are not paying attention to it , can influence our decision ie french music when your buying wine will make you buy french wine

whats weber's law

large intensity of stimulus requires large change in order for change to be detected (change is proportional to the amount of stimulis)

difference threshold

minimum change needed in order for it to be noticeable

just noticeable difference

minimum change needed in order to be detectable by 50% of the population

psychophysics

perceiving sensory info based on physical characteristics

signal detection theory

describes our uncertainty in stimuli


1)true positive


2)true negative


3) false positive (suggests sensitivity)


4) false negative (suggest specificity)

what are the processes involved in parrallel processesing

top down (analyzing based on experience and expectations


bottom up (detection of stimulus)

whats a perceptual set

perceptual set is how our expectations will influence our perception



perceptual constancy

able to perceive objects even with different shapes, sizes, colours, angles

illusion

its when our perception varies from reality

clustering illusion

we detect pattern in things that are actually random

gestalt theory

we detect world as a whole not as individual pieces

law of pragnanz

suggests that we build the simplest recongnizable form through the following principles


1) proximity (thinks close to eachother are seen as overall wholes


2)similarity ( thinks that are similar to eachother are seen as wholes)


3)continuity (we detect objects as a whole dispite obstructions)


4)closure (when parts are missing are brain closes the gaps)


5)symmetry: we like symmetrical things and are seen as wholes


6) figure ground: can differentiate central focus from background

what are the 2 types of processing streams

1) dorsal associated with parietal lobe (involved with spatial awareness)


2) ventral stream associated with temporal lobe (involved in detection of objects "what is it")



types of issues with visual system

blind sight


anosognosia


prosopagnosia


motion blindness




visual agnosia



whats blind sight

when the V1 system is blocked so theres no way for stimulus info to get to V2, however suggested that info gets to V2 through alternative pathway because people with blindsight can navigate through an obstical course, other senses may be heightened



anosognosia

no self awareness, dont realise that you have trouble seeing



prosopgnosia

cant identify faces, damage to ventral stream

visual agnosia

unable to recognize objects

how is sensation determined

sensation is determined by the type of receptor that gets activated not the stimulus ex if you touch receptor in the eye (visual) it will cause colour to appear even though stimulus was touch

McGurk effect what is it

more than one sensory region in the brain is activated during one stimulus


ex processing spoken language activates both auditory and visual regions of the brain

how do you explain the "ba", "da"= "da" phenomena

Mcgurk effect


vision processesing ba


auditory is processing da


perception is a combination between athe 2 known as ga

what is synesthesia

cross modal of sensation wherein people will associate a colour with a taste, proven true because can see in brain imaging that the region in brain for taste actually gets activated when individual sees a specific colour

what is meant by selective attention

our brain is able to focus on what it deems most important for the situation, allowing us to ignore other irrelevant things

Filter theory of attention:
we have a mental filter that tells us what topay attention to stimuli and ignore others. Tested this by telling people toignore message from one ear and pay attention to the other. Result is that people tend to still process things they arenot paying attention to at some level. The filter is much more complex thenon/off switch our brains are programmed to be more attuned to things that arerelevant to us personally (ex if your in a crowded room youll hear your name bcyour attuned to relevant things)
In attentional blindness:
when your focused on something your likely tomiss stimuli in blain sight ( ex "focus on white t shirt players playingbasketball, youll fail to notice the bear passing by"

how is our brain able to process things so fast!?

because it processes things in parrellel meaning many regions are working at the same time

what are simple cells

specific neurons that fire to stimulus in specific orientation/location of our visual fields



complex cells

respond to stimuli only in specific orientation of the

top down vs bottom up processing

top down draws on past experiences and expectations


bottom up is basic perception of raw stimulus

joihou

jgj