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23 Cards in this Set

  • Front
  • Back

define: psychology

the systematic study of behaviour, the processes that underlie it, and the factors that influence it.

what are the PROS of the experimental design?

-possible to infer causal explanation of relationship between 2 variables
- control over extraneous factors
- results can be generalised from sample to population

what are the CONS of the experimental design?

- because of controlled environment, may not be applicable to real life
- sample =\= population
- ethical concerns
- extraneous variables can still interfere

examples of subjective quantitative method:

questionnaires w rating scales

examples of qualitative method?

- focus group
- delphi technique

define: reliability

the consistency of a measure. it's ability to measure the same event in the same way on different occasions.

examples of the objective quantitative method?

- observation counts
- physiological measures

define: sample

subsection of research participants selected from the population, meant to be representative of the population.

PROS of QUALITATIVE design

- allows study of complex problems
- maintains individual data
- focus groups can be used w illiterate
- does not limit participants' responses

CONS of QUALITATIVE

- can't be replicated


- responses subjective -> can't be verified
- doesn't establish causation
- researcher bias
- doesn't allow generalisation

describe the EXPERIMENTAL design

- used to TEST A HYPOTHESIS
- involves the MANIPULATION OF THE INDEPENDENT VARIABLE to observe the effect on the DEPENDENT VARIABLE
- requires a CONTROL GROUP + RANDOM ALLOCATION

what is QUANTITATIVE data?

numerical data

what is QUALITATIVE data?

responses that use words. descriptive language responses.

what are the 4 levels of explanation?

BIOLOGICAL
BASIC
PERSONAL
SOCIO-CULTURAL

describe the QUANTITATIVE OBSERVATIONAL design?

involves a researcher collecting quantitative data through observation. often used when unethical or impractical to allocate participants to a group (such as children from broken homes), or if groups are pres-extisting (such as gender)

define: population

the entire group of research interest. this is from which a sample is drawn.

describe the QUALITATIVE design?

- doesn't really test a hypothesis
- focuses on gaining an in-depth understanding of phenomena

list the research designs:

- experimental
- quantitative observational
- qualitative

name the 5 ethical principles:

- voluntary participation
- informed consent
- confidentiality
- right to withdraw
- accurate reporting

define: validity

whether something measures what is meant to measure

PROS of QUANTITATIVE OBSERVATIONAL design

- makes research possible when it would otherwise be unethical or impractical
- if carried out in natural setting, is then applicable to real life
- correlation allows for population generalisation

CONS of QUANTITATIVE OBSERVATIONAL design

- sample =/= population
- observations can't be repeated
- doesn't always show causal relationship
- observer bias

list the METHODS of assessing psychological responses:

- objective quantitative
- subjective quantitative


- qualitative