Intro To Mngmnt Mt2

Front 1

phillip morris example

1.how did interests of abc newscast cause problems for cig comp?
2.apology had different underlying interests?

Back 1

1. -reputation was NOT interest of abc (but was for phillip morris)
-abc wants a good story that audience will react to (so rigged answers)

2.apology had different underlying interests: -abc wouldn't be bought be disney with 10billion in suing fines
-phillip morris reputation regained from abc's admitted wrongdoing

Front 2

connie chung 8 hr interview ex.

-what does this prove about media's interests?

Back 2

-media wants the truth
-media disregards feelings of people

Front 3

rumor examples

1. disney hidden messages

what does this example show?

Back 3

-that rumors spread fast through multiple channels
-truth doesn't matter to ppl...main factor is conversation

Front 4

rumor example

mcDonald redworm

1. first strategy
2. **2nd strat.

Back 4

1. says red worms cost more than beef, so couldn't logically be true
-but ppl don't care about Truth!

2. get ppl to focus on something else- positive experiences at mcdonalds

Front 5

rumor example

war talk commercials

what was their strategy of stopping rumor?

Back 5

it will give a negative effect on you!

"enemy ears are listening" ...don't want to be the enemy!

-affects reputation

Front 6

executive isolation

1. who's responsible is it to obtain info?
2. why wouldn't they? what could happen?

Back 6

1. managers are!
2. managers reluctant to hear bad information/ could misjudge feelings too

Front 7

secretary and lawyer example

1. communication styles
2. what's the outcome of different styles?

Back 7

1. lawyer: talking with a purpose: wants to solve problems of why wasn't there/why no call/etc
secretary: talking to connect: gain relationship so she will trusted
2. neither listen to one another. nobody agrees, but both want different things

Front 8

3 questions of rapport

Back 8

1. hear other person's underlying interests?
2. hear intensity of these concerns?
3. MATCH intensity and SHARE emotion?

Front 9

why does tom cruise start screaming "i want the money" in the jerry macguire video?

Back 9

to match intensity and share emotion! (which will ultimately help him keep his job as an agent

Front 10

interview of person video

what did the interviewer fail to do?

Back 10

-showed bad body language (which said to person 'you are not valuable')

Front 11

kirkwood principal and school board example

what does it prove and how does it prove it?

Back 11

-being genuine costs nothing, but is so important! (to keep ppl happy with board's decision to fire principal)

-1st should state their interests
-2nd sees how intense they feel about their loving principal
-3rd matches intensity in his address to parents and shares emotion of appreciation(for all he's done) and concern(for his well-being after this job)

Front 12

cowboy and suit video

how did he persuade him? (2 ways)
-state specific steps taken

Back 12

1. used ROLE REVERSAL
-did observations of house to figure out who this guy was, so he could better feel emotions (financially hurting bc of medical bills, cowboy characteristics)

2. used to role reversal to TAP INTO EMOTIONAL MEMORY
-was honest bc man was independent (didnt want bullshit)
-threw money out bc knew man was stubborn but still wanted money bad.

Front 13

motivation can lead to... (2)

what if you classify them together?

Back 13

1. arousal
2. act (do what you want)
3. quality of performance

-you will not be as successful as a manager!

Front 14

mel gibson braveheart example

1. what interest did everyone have?

2.why is mel able to motivate peasants, and not the noble leader?

Back 14

1. protect Scotland!
2. *had different reasons behind this interest!!
nobles interest-keeping their land (that the peasants are forced to work...)
mel's interest-freedom!

Front 15

don quixote example

1. what interests does he address?
2. how does priest convince him to cure man?

Back 15

1. his interest is reputation for competency. so frames curing the man for reputation.
2. gave clear vision for why this was reputation boost

Front 16

runner finishing race example

what are his interests?

Back 16

1. demonstrate god's gifts
2. competition
3. prove to audience he can do it

Front 17

if teacher says you won't get above a C in class, what lesson about motivation do you learn?

Back 17

if i don't think i can achieve it, i wont try!
-potential success must feasible

Front 18

hockey 1/2 time pump up talk video

-what does it prove?

Back 18

-said the truth (will lose 9/10x)
but ! team has Self-efficacy, aka potential to win!!