Intro To Media Studies Test 1

Front 1

What year was the printing press invented and who invented it?

Back 1

Gutenberg 1239

Front 2

What 3 things did the invention printing press bring?

Back 2

1. gave knowledge- broke the monopoly of knowledge between the church and royalty.
2. gave the promise of reformation thru the widespread of the Bible
3. created a demand for literacy and public education

Front 3

Who are the tri-fecta of electronic communications?

Back 3

1. Moris
2. Bell
3. Marconey

Front 4

Who are the three people who contributed to the discovery of electricity and its development during the 1500's?

Back 4

1. Voltage discovered by Volta
2. Ben Franklin experimented with electricity (kite in storm)
3. Hertz in 1888 invented wireless telegraphy thru the discovery of what are now called hertzian waves- demonstrated to students how radio waves can be transmitted thru air.

Front 5

What was Samuel Moris's most famous invention? Give the significant date of this invention.

Back 5

Telegraph.
May 24, 1844 demonstrated the telegraph between Baltimore and Washington using "Moris Code" that consists of dots and dashes.

Front 6

What is an affiliate?

Back 6

A local radio or TV station affiliated with - but not owned by - a network.

Front 7

What year was the telephone invented/patented and by who?

Back 7

Alexander Grayem Bell in1876

Also, AT&T was created to link Bell companies from city to city

Front 8

Who is credited as the first to use radio waves for the transmission of messages via wireless telegraphy? And when?

Back 8

Guglielmo Marconi
first used on family farm in 1985

DEC. 1901 FIRST TRANSATLANTIC TRANSMISSIONS FROM NEWFOUNDLAND TO CORNWALL 2175 mi. sent the letter S in Morse code.

first wireless radio company in london in 1897. 1899 started American Marconi Wirless Telegraph Co. in the U.S.

Front 9

What year was the First Radio Act? What did it entail?

Back 9

1912
-which had given regulatory powers over radio communication to the Secretary of Commerce and Labor. The Radio Act of 1912 did not mention broadcasting and limited all private radio communications to what is now the AM band.

Front 10

What year was the Second Radio Act?
What did it entail?

Back 10

1927
The Federal Radio Commission (FRC) was a government body that regulated radio use in the United States from its creation in 1927 until its replacement by the Federal Communications Commission (FCC) in 1934. The Commission was created to regulate radio use "as the public convenience, interest, or necessity requires." The Radio Act of 1927 superseded the Radio Act of 1912,

- act created first gederal radio commission (had only 5 commissioners)
-created to provide licenses to commercial broadcasters
-had to act within public interest

Front 11

What year was the Communication Act created?

What did it entail?

Back 11

1934 Communication Act
-Created to FCC (federal communications commission) - only had 7 commissioners- by law only 4 could be from ruling political party (repub. at the time) and other 3 had to be from democratic

Front 12

What year was the Telecommunications Act created?

Back 12

1996 Telecommunications Act

Front 13

What year was the Amendment for Corporation for Public Broadcasting passed?

What did it bring with it?

Back 13

1967 Amendment for the Corporation for Public Broadcasting- Father of PBS and NPR
-When the US first began PSA's

Front 14

What the 2 models of broadcasting in the world?

Back 14

Commercial Broadcasting Model and the Public Service Model

Front 15

What are the characteristics of the commercial broadcasting model?

Back 15

American
has commercials
revenue comes from advertisers

Front 16

What are the characteristics of the public service broadcasting model?

Back 16

BBC (British Broadcasting Corp.)
no commercials
revenue come from a mix of government money and license fee's.

side note: where ever British colonies were the BBC went so most countries have commercial free stations

Front 17

From what year to year is considered the Golden Age of Radio?

Back 17

1935-1950 The Golden Age of Radio
-national advertising switched from newpaper to radio

Front 18

What is the Hypodermic Needle Theory? What is the classic example of this?

Back 18

A one-step flow -directly linear- effect of what is on the media and how the audience reacts.

1938 Classic example is the War of the Worlds broadcast, when everyone believed that martians were invading and caused mass panic, despite the disclaimer in the beginning of the broadcast that it was just a fictional story.

Front 19

What were the 4 national networks during the Golden Age of Radio?

Back 19

1. NBC Red
2. NBC Blue
3. CBS
4. Mutual Network

Front 20

What year did the FCC make NBC sell one of their two networks? What was the result?

Back 20

1945 NBC sold its Blue network which became ABC Radio

Front 21

What happened after the bombing of Pearl Harbor in 1941? What is it comparable to our generation?

Back 21

After the Pearl Harbor bombing news programming escalated from less than 5% to 25%

Comparable to 9/11/01 terrorist attacks.

Front 22

What year was the motion picture camera patented and by who?

Back 22

1887 Thomas Edison patented the motion picture camera.

Front 23

What year was the first TV show ever broadcast? By which network?

Back 23

1936 the BBC broadcast its first TV show and it was in high definition.

Front 24

What year was the first cable TV invented?

Back 24

1948 in rural PA

Front 25

What year was Fairness Doctrine adopted by the FCC?

Back 25

1949

Front 26

What network was the first to broadcast in color and what year was it?

Back 26

CBS was the first to broadcast in color in 1951
-only 25 color TV sets out of 12 million in US could receive color.

Front 27

What year was the first presidential debate broadcast on TV and who were the candidates?

Back 27

1960 first presidential debate broadcast on TV between JFK and Nixon

Front 28

Who bought ABC and why?

Back 28

Walt Disney because they stopped showing his movies.

Front 29

Who invented the image dissector and what was the first to do?

Back 29

Philo Farnsworth - He was the first to transmit whole electronic television picture.
His major contribution was the image dissector tub that improved picture resolution and greatly sped up the improvement of TV.

Front 30

What year was FM radio created? By who? And what was its purpose?

Back 30

1933 by Edwin Howard Armstrong
it minimized noise and distortion on the radio.
side note: FM stands for frequency modulation

Front 31

Which TV network was the idea of David Sarnoff while he was at RCA?

Back 31

NBC

Front 32

What two events had a major impact on television viewing in 1956?

Back 32

Invention of videotape and wireless remote control