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20 Cards in this Set
- Front
- Back
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McDonaldization
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an economic force that promotes efficiency, calculability, predictability and control
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hegemonies of capitalism
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an important part of gramsci's theory it refers to the owerful states or state actors who seek and find control often without resorting to military dominance.
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cultural imperialism
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the takeover of a local culture by a more powerful foreign one.
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homogenization
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the process of making things the same
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cultural product
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a product that has some influence on or connection to cultural attributes.
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content integration
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the ability of a company to use the same content across platforms
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administrative management
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the potential for divisions of a single company to share the same higher level management structure
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switching cost
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the cost that a user must pay to switch from one technological format to another.
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experience good
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a good that requires the customer to experience it in order to judge its value
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economy of scale
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an economic model with high first costs and low marginal costs that heavily rewards expansion
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information economy
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an economic model based on selling intangible information rather than products.
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80/20 effect
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the effect wherein 80 percent of economic profit is made from the most affluent 20 percent of the population.
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digitala divide
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the difference between those who derive the benefits of internet access and those who do not.
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digital millennium copyright act
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the piece of 1998 legislation that made digital piracy illegal while exempting internet service providers from liability.
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synergy
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the combination of media outlets across platforms
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marginal costs
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the costs per unit of a good, such as a print newspaper
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first copy costs
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the added cost of the first unique good produced, such as the initial copy of a print newspaper.
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monopolistic competition
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the control of a product or service by numerous companies offering relatively limited products and services
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oligopoly
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the control of a product or service by a few companies
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monopoly
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the control of a product or service by one company
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