Intro To Mass Comm

Front 1

Mass Communication

Back 1

How we communicate to the masses.

Front 2

Mass Media

Back 2

Media to the masses

Front 3

Convergence

Back 3

Two or more things coming together

Front 4

Media convergence

Back 4

When products are linked to one medium and show up on many

Front 5

What is media?

Back 5

Platforms of vehicles that industries have developed to the masses

Front 6

Old ways of obtaining media

Back 6

Telephone

TVs

Movies

Newspaper

Front 7

What led to media convergence?

Back 7

Technology

Front 8

Audience fragmentation

Back 8

Dividing audience members into sections based on background and lifestyle

Front 9

8 major elements of communication

Back 9

Source

Encoding

Transmitter

Channel

Receiver

Decoding

Feedback

Noise

Front 10

3 Cs

Back 10

Content message

Corporations

Computers

Front 11

Mass production process

Back 11

The industrial process that creates the potential for reaching diverse, anonymous people at around the same time.

Front 12

Industrial nature

Back 12

The aspect of industrialized processed involved in creating the message material that distinguishes mass communication from other forms of communication

Front 13

Communication

Back 13

Refers to people interacting in ways that atleast one of the parties understands as messages

Front 14

Messages

Back 14

Collections of symbols that appear purposely organized to those sending or receiving them

Front 15

Interpersonal communication

Back 15

Form of communication that involves two or three individuals signaling to each other.

Front 16

Mediated interpersonal communication

Back 16

Interpersonal communication assisted by a device

Front 17

Medium

Back 17

Part of a technical system that helps in transmission

Front 18

Analog

Back 18

Electronic transmission using varying frequency of amplitude

Front 19

Digital

Back 19

Tech that uses and transmits data in 0s and 1s

Front 20

Social currency

Back 20

Media content used as coins in everyday discussions

Front 21

Paradoxical interaction

Back 21

Psychological connections that some media users with celebrities

Front 22

Surveillance

Back 22

Using the media to learn about what is happening in the world around us

Front 23

Interpretation

Back 23

Using the media to find out why things are happening and what to do about them

Front 24

Interactivity

Back 24

Ability to track and respond to any actions triggered by the end user

Front 25

Culture

Back 25

Makes sense of our place in the world

Front 26

Society

Back 26

Shares the same beliefs and behaviors

Front 27

Subcultures

Back 27

Groups with habits that many people consider odd and unusual but not threatening

Front 28

Stereotypes

Back 28

Predictable depictions that reflect and create cultural prejudices

Front 29

Political ideologies

Back 29

Beliefs about who should hold the greatest power within a culture

Front 30

Literacy

Back 30

Ability to effectively comprehend and use messages that are expressed in written or printed symbols

Front 31

Media literacy

Back 31

The ability to apply critical thinking skills to the mass media

Front 32

Mass media research

Back 32

Use of systematic methods to understand or solve problems regarding the mass media

Front 33

Propaganda

Back 33

Messages designed to change the attitudes and behavior of huge numbers of otherwise disconnected individuals on controversial issues

Front 34

Agenda setting

Back 34

Motion that media creates "the ideas in our head" about what is going on in the world

Front 35

Propaganda analysis

Back 35

Systematic examination of mass media messages that seem designed to sway the attitudes of large populations

Front 36

Magic bullet/hypodermic needle approach

Back 36

Intended for whole acceptance of message. Media messages injected directly into brain.

Front 37

Social relations

Back 37

Interactions among people that influence the way individuals interpret media messages

Front 38

Panel survey

Back 38

Asking the same individuals questions over a period of time in order to find out whether and how the attitudes of these people change over time

Front 39

Active audience

Back 39

Idea that people are not simply passive recipients

Front 40

Newspaper code of behavior

Back 40

Have to be objective

Front 41

Television code of behavior

Back 41

Opinionated, almost overly so

Front 42

Magazine code of behavior

Back 42

Looks and aesthetic

Front 43

Social media code of behavior

Back 43

More selective. Gives you more power to think for yourself.

Front 44

Mass media research

Back 44

Use of systematic methods regarding mass media

Front 45

Harold Lasswell

Back 45

Political scientist and communication theorist. Saw mass media as a powerful weapon of persuasion.

Front 46

Propaganda

Back 46

Designed to change attitudes and manipulate

Front 47

Propaganda analysis

Back 47

Study of assumed propaganda

Front 48

Agenda setting theory

Back 48

Notion that media creates in our head about what is going on in the world

Front 49

Two step flow theory

Back 49

States media influences opinion leaders and passes info to opinion followers

Front 50

Gratification theory

Back 50

Specific media for specific things

Front 51

Digital divide

Back 51

Separation between those who have access to technology and those who don't

Front 52

Media practitioners

Back 52

People who select material that a mass media form produces and distributes to audience

Front 53

Audience

Back 53

People to whom mass media are directing their products

Front 54

Media practitioner's process

Back 54

How should we think about our audience?

How should we define our audience?

Will the material generate revenues?

Are the people attracted to our products?

Front 55

Demographics

Back 55

People divided by particular social categories

Front 56

Psychographics

Back 56

People divided by personality and interests

Front 57

Ways of research and development

Back 57

Surveys

Focus groups

Analysis of existing data

Front 58

Genres

Back 58

Main categories of content

Front 59

Subgenres

Back 59

Categories within main genres

Front 60

Formula

Back 60

Patterned approach to creating content

Front 61

Setting

Back 61

Environment

Front 62

Typical characters

Back 62

Those who appear regularly

Front 63

Patterns of action

Back 63

Predictable activity associated with characters

Front 64

Basic style of writing

Back 64

Objectivity

Inverted pyramid

Accuracy

Fairness and balance of reporting

Front 65

News subgenres

Back 65

Hard news

Investigative reports

Editorials

Soft news

Front 66

Production

Back 66

Creation of mass media materials for distribution through one or more mass media vehicles

Front 67

Mass media productive

Back 67

Companies that create materials

Front 68

Distribution

Back 68

To push out

Front 69

Exhibition

Back 69

Physical place where you put content

Front 70

Shelf space

Back 70

Physical places to put products

Front 71

Four ways people use mass media

Back 71

Enjoyment

Companionship

Surveillance

Interpretation

Front 72

Consumer and consulting spending

Back 72

Consultants spend the most - $370 billion

Front 73

B2B

Back 73

Business to business. Carries out interests between businesses

Front 74

Advertising

Back 74

Activity of explicitly paying for media and services for favorable direction

Front 75

Advertising agency

Back 75

Specialize in creation of ads

Front 76

Client conflicts

Back 76

Arises when agencies serve competing companies

Front 77

General agency

Back 77

Invites businesses from all types of advertisers

Front 78

Specialty ad agencies

Back 78

Certain types of clients/accounts

Front 79

Internet agency

Back 79

Promotes technology expertise fro online reach

Front 80

Traditional agency

Back 80

Persuasive messages

Front 81

Direct marketing

Back 81

Focuses on consumer mailing, phone marketing, etc.

Front 82

Creative persuasion

Back 82

Set of imaginative activities

Front 83

Market research

Back 83

End goal is to gather info to sell products or services

Front 84

Media planning and buying

Back 84

Involves purchasing media space and/or time on strategy

Front 85

Super bowl cost

Back 85

$4.5 billion for 30 seconds in 2015

Front 86

Public relations

Back 86

Using your creativity to represent your brand in a positive way

Front 87

Media relations

Back 87

Dealing with reporters and other members of the media organization

Front 88

PR activities

Back 88

Corporate communications

Financial communications

Healthcare

Public affairs

Crisis management

Front 89

Corporate communications

Back 89

Overall client image to the public

Front 90

Financial communications

Back 90

Helping clients with lenders and share holders

Front 91

Healthcare

Back 91

Healthcare organizations in relation to regulations, sales and tension

Front 92

Public affairs

Back 92

Helps companies that depend on government contracts and regulations

Front 93

Crisis management

Back 93

Helps companies respond to a disaster

Front 94

PR Tools

Back 94

Press releases

Media/news kits

Campaign

PR stunts

Front 95

Branded entertainment

Back 95

Event marketing

Event sponsorships

Product placement

Front 96

First amendment protects:

Back 96

Freedom of speech

Religion

Assembly

Petition of government

Press

Front 97

What first amendment right is most important in Mass Comm?

Back 97

Press

Front 98

SOPA

Back 98

Stop Online Privacy Act. Copyright holders can shut down anyone who sells their products

Front 99

PIPA

Back 99

Protect IP Act. Extension of SOPA

Front 100

Prior restraint

Back 100

Government restrictions of speech before it is made

Front 101

Content that allows prior restraint

Back 101

Education

National security

Clear and present danger to public safety

Commercial speech

Front 102

Obscenity

Back 102

Reasonable person has to agree the work lacks serious literacy, artistic, scientific or political usefulness.

Front 103

Espionage Act of 1917

Back 103

Silenced critics of WWI, including mail and publications

Front 104

Sedition Act of 1918

Back 104

Extension of Espionage Act to cover a wider range of speech

Front 105

Copyright Act of 1976

Back 105

Rights of an individual creator is recognized until 70 years after they pass

Front 106

Mickey Mouse Act

Back 106

Froze the advancement date of the public domain for works covered by older copyright rules

Front 107

Fair use reguations

Back 107

Provisions under which a person or company may use a small portion of copyrighted work without asking permission

Front 108

Transformative

Back 108

Use of material is changed so that people can see it in a new light

Front 109

Parody

Back 109

Making fun of something/someone is fair game

Front 110

Defamation

Back 110

False statement about a living person or organization that causes injury to reputation

Front 111

Slander

Back 111

Spoken harmful communication

Front 112

Libel

Back 112

Written harmful communication

Front 113

Libel Per Se

Back 113

Obvious libel

Front 114

Libel Per Quod

Back 114

Seems to be innocent at first glance

Front 115

Public figures

Back 115

A person willingly or unwillingly put into a public role

Front 116

Private person

Back 116

Everyone who is not in a public role

Front 117

Actual malice

Back 117

Reckless disregard for truth or knowledge of falsity

Front 118

Simple negligence

Back 118

Lack of reasonable care

Front 119

Privacy

Back 119

Right to be protected from unwanted intrusions or disclosures

Front 120

False light

Back 120

Publishing material that falsely suggests someone is involved in an illegal or unethical situation

Front 121

4 areas of privacy

Back 121

False light

Appropriation

Intrusion

Public disclosure

Front 122

Appropriation

Back 122

Unauthorized use of a person's name or likeness in a PR platform

Front 123

Intrusion

Back 123

Person or organization intentionally intrudes a person's solitude, private area or affairs

Front 124

Public disclosure

Back 124

Truthful info concerning private life or person that would be highly to a reasonable person

Front 125

Monopoly

Back 125

Control by a single firm

Front 126

Content ratings

Back 126

MPAA (movies)

ESRB (video games)