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33 Cards in this Set
- Front
- Back
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Mass Communication
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One to many, with limited audience feedback
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Information Society
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the exchange of information is the predominant economic activity
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Digital
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means computer-readable, information formatted in 1s and 0s
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Convergence
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the integration of mass media, computers, and telecommunications
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Copyright
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the legal right to control intellectual property
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Digital Divide
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the gap in Internet usage between rich and poor, Anglos and miniorities
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Interactive
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uses feedback to modify a message as it is presented
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SMCR
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describes the exchange of information as the message The passes from the source to the channel to the receiver with feedback to the source
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Gatekeeper
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decide what will appear in the media
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Communicaiton
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an exchange of meaning
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Economies of Scale
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result when unit costs go down as production quantities increase
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Profits
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what is left after operating costs, taxes, and paybacks to investors
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Culture
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a group's pattern of thought and activity
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Technological Determinism
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Explains that the media causes changes in society and culture
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Pop Culture
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made up of elements mass produced in society for the mass population
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Almanacs
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book length collections of useful facts, calendars, and advice
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Newsmagazines
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weekly magazines focused on news and analysis
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Censorship
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the prohibition of certain media contents by government, religious, or other societal authorities
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Libel
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harmful and untruthful written criticism that damages someone
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Wire Services
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Supply news to multiple publications' they were named originally for their use of telegraph wires
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Yellow Journalism
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The sensationalistic reporting of the nineteenth century
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Objectivity
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having the news story be free of biases;and opinions
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Hard News
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the coverage of recent events, such as accidents and crime
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Tabloids
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newspapers focused on popular, sensational events
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Talkies
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motions pictures with synchronized sound for dialogue
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B Movies
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cheaply and quickly made genre films
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Underwriting
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corporate financial support of public television programs in return fro a mention of the donor on the air
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cookies
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small files that websites leave on their visitors computers
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Spam
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unsolicited commercial e-mails
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Blog
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A personal home page with commentary addressed to the Web audience
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First Amendment
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the U.S. Constitution guarantees freedom of speech and of the press
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Obscene Speech
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depicts sexual conduct in a way that appeals to sexual interests in a manner that is "patently offensive" to community standards, and lacks serious artistic, political, or scientific value
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HTML
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used to format pages on the web (Hypertext Markup Language)
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