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7 Cards in this Set
- Front
- Back
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Market
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"The set of all actual and potential buyers of a product or service"
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Markets sets can be defined as:
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Demographics; attitudes; beliefs; preference; regions; orientations etc.
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Arts markets are wildly diverse, or _____________.
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Segmented
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In fine Arts markets, markets with a __________ educational attainment level who have a __________ level of income, place a _________ value on art.
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Higher
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Educational Arts Market
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A market that uses A(a)rt for the purposes of educating students in artistic pursuits (performing, skill acquisition and intellectual understanding, for ex.), immediate and future personal enrichment, and to "broaden" a students world view.
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Professional Arts Markets
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A market consisting of only artists (prof or amateur) who purchase products, goods and services to aid in the production of their A(a)rt. This includes those ventures that help audiences engage with artists.
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Rule of Linking Markets (1)
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Most art ventures that have products aiding in the production of A(a)rt - targeting professional arts markets - can also appeal to Educational Arts Markets... with revisions to the product.
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