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42 Cards in this Set

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What is the definition of color?
pigment; material with the ability to reflect certain lightwaves. The length of the lightwaves determine how the eye perceives color.
What are the three dimensions of color and their definitions?
HUE- general/color family name; that by which you identify the color; location on the spectrum
INTENSITY- brightness/ dullness of the hue (contrast by adding the complimentary color)
VALUE- lightness/ darkness of a hue (tint= hue + white; tone= hue + gray; shade= hue + black)
Describe the five different value keys.
High Key- close to white
Medium Key- close to gray
Low Key- close to black
Major Key- very high contrasts
Minor Key- low contrasts
What is the definition of achromatic?
black/ white, or very dulled hues
What are analogous colors?
Colors that are close to one another on the color wheel, and all within one family (for example- blue, blue-green, blue-violet) *Cannot mix families!
What is Broken Color?
uses optical mixing; colors placed next to each other will cause the eyes to mix them together; like impressionistic painting
What is Local Color?
the color of the area without highlights or shadows
What is chiaroscuro?
refers to extreme contrast of light and dark
What is color inversion?
When the natural value of the color is reversed; i.e. dark colors replace light colors and vice-versa (Example- photo negatives)
What does it mean if a design is monochromatic?
It uses only tints and shades of the same color
What is a color chord?
Multiple (3 or 4) colors used together because they are harmonious
What are the three primary colors?
red, yellow, blue
What are the three secondary colors and how do you achieve them?
Mix the primaries; orange, purple, green
What are the intermediate colors and how do you achieve them?
Mix a primary and a secondary; red orange, yellow orange, red violet, blue violet, yellow green, blue green
What are the tershiary colors and how do you achieve them?
Mix a secondary with an intermediate; buff, russet, olive, slate, citrin, and plum
What in luminous color?
perceived 'light' in a color
What is Distance/ atmospheric perspective?
as the viewing distance increases, the colors fuse together into gray
What is optical mixing?
optical allusion where two colors are put close together in lines, dots, or dashes, and optically mix to create one color.
What is Hue Pronouncement?
outlining with black/ white/ or a high contrast color
What is additive mixing?
mixing in lights; colors are added together to create white
What is subtractive mixing?
mixing with pigments; colors are added to create black
What is texture?
the illusion of value
What are the 10 aspects that affect color?
1. time of day
2. light & source of light
3. distance (atmospheric perspective)
4. shape of area of color
5. size of area of color
6. texture
7. field color
8. optical mixing
9. hue pronouncement
10. additive & subtractive color
What are the 7 elements of design? (list and define)
1. space- the area between or within shapes
2. line- an elongated mark connecting 2 points
3. shape- a flat space enclosed by a line
4. form- a 3-dimensional area enclosed by surface lines
5. light- the proportion of the electromagnetic or radiant spectrum that is visible to the human eye; brightness depends on the amount of energy
6. color- pigment or material with ability to reflect certain lightwaves
7. texture-the tactile surface of an object or the visual representation of a tactile surface
What are the 8 aspects of a line?
1. path- where the line is going
2. thickness- line weight
3. continuity- whether it is ever broken
4. sharpness/ fuzziness
5. contour- curves
6. consistency
7. length
8. direction- horizontal/ vertical/ diagonal
What is the field?
the area of manipulation (the background)
What is balance?
the relationship between the design and its field
Define negative space and positive space.
Negative space- area without design imposed
Positive Space- area with design
What is the Law of the Field?
contrast of value between the field and the design; creates a sense of depth, movement
What is the Design dynamic?
what emotional response you're trying to evoke.
What are the 8 aspects of a line?
1. path- where the line is going
2. thickness- line weight
3. continuity- whether it is ever broken
4. sharpness/ fuzziness
5. contour- curves
6. consistency
7. length
8. direction- horizontal/ vertical/ diagonal
What is the field?
the area of manipulation (the background)
What is balance?
the relationship between the design and its field
Define negative space and positive space.
Negative space- area without design imposed
Positive Space- area with design
What is the Law of the Field?
contrast of value between the field and the design; creates a sense of depth, movement
What is the Design dynamic?
what emotional response you're trying to evoke.
What are the 8 aspects of a line?
1. path- where the line is going
2. thickness- line weight
3. continuity- whether it is ever broken
4. sharpness/ fuzziness
5. contour- curves
6. consistency
7. length
8. direction- horizontal/ vertical/ diagonal
What is the field?
the area of manipulation (the background)
What is balance?
the relationship between the design and its field
Define negative space and positive space.
Negative space- area without design imposed
Positive Space- area with design
What is the Law of the Field?
contrast of value between the field and the design; creates a sense of depth, movement
What is the Design dynamic?
what emotional response you're trying to evoke.