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24 Cards in this Set
- Front
- Back
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Promotion Mix
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A mixture of diffrent types of promotion
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Media
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Method used to deliver advrtising messafes to the public, such as TV or radio
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Reach
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The number of people who will see pr hear an adveitsment
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Cost per Thousand
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Cost to reach one thousand people through a particular media
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Rotation
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A time period in which a business' ad is played once or twice a day
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Store Front
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The exterior of a store particulary facing the public
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Ad Design
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The combo. of content and artwork that makes an ad effective
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Sales Promotion
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A limited time offer that is used to persuade customers to shop at a particular store or buy a certain product
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Loss Leader
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A product at or below cost in order to draw custermers into a store. The internet is that the customers will purchase other items that are priced to make a profit
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Market Research
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The steps taken to collect marketing info. required to make intelligent business descisions
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Survey
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A series of Q's asked to a selected group of people
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Segment
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A group of people sharing a common attribute like age or occupation
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Sample Size
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The # of people questioned in a survey. Decreasing sample size too far too far reduces accuracy of survey
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Primary Data
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Data collected for a specific purpose
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Secondary Data
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Data used for a current study but not obtained forf another puposeor bought from another business
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Market
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A group of similar people w/ the same type of product needs or wants who may potentially buy a certain goodor srvice
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Targeted Marketing
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Marketing that attemps to identify reach, and serve a particular time sub-group of a region
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Direct Mail
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Advertising that is mailed to people's homes or workplaces. Its most often paper-based and may include specific offers such as coupons
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Mercahdising
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Part of the store assigned or products that are kept for selling
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Point of Purchse Display
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Display foung close to or at the register to promote imulse items
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Impulse Items
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Products that you dont go to a store to buy, but buy them if you see them
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Products of Necessity
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Items that you go into a store to buy
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Complimentory Items
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Products that are often consumes together. 1 of the products often enchances the other, such as salsa and chips
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Related Merchandising Display
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A display contaning complimentary products
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