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22 Cards in this Set
- Front
- Back
|
Total Sales MG |
1.282 |
|
|
Total Sales Shaving |
686 |
|
|
Total sales grooming |
376 |
|
|
Total sales Hybrid |
227M |
|
|
Split |
S1000+2000: 20%, S3000: 16%, S5000: 21%, S6000: 14%, S7000: 6%, S9000: 17% |
|
|
Shaving iGM |
58.8% |
|
|
S9000 iGM |
59.9% |
|
|
S5000 iGM |
62.8% |
|
|
Market decline 2020 |
-7.5% |
|
|
CSG growth 2020 |
-18% |
|
|
Electric shaver penetration age 18-24 |
25% |
|
|
Electric shaver penetration 45-54 |
33% |
|
|
FCP Lambda |
17,02 |
|
|
FCP Hermes |
9,12 |
|
|
NIR module cost Lambda |
5,11 |
|
|
3year BC Lambda |
24.6m |
|
|
Lambda PDC |
W12 |
|
|
Lambda PLC |
W19 |
|
|
Avg 3NP lambda |
52.4 |
|
|
Npv lambda |
2.3m |
|
|
4 mega trends |
Youth, men shave less, D2C and brand communities, hollistic wellbeing |
|
|
AoP budget |
2.7m |
