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16 Cards in this Set
- Front
- Back
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What is the structure of channels of distribution?
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- Import Oriented: demand exceeds supply
- Japanese structure: high density middleman channel control biz philosophy large scale retail store law |
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Various distribution patterns
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- General Patters: wholesalers and retailers:
Middleman services line breadth costs and margins channel length - Retail Patterns size patterns direct marketing resistance to change |
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What are the alternate middleman choices?
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Agent Middleman
Merchant Middleman Home country middleman foreign host country gov't affiliated middlemen |
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What are the factors affecting choice of channels?
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Cost
Capital Control Coverage Character Continuity |
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What are the concerns of e-vendors selling directly over the Internet?
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Culture
Adaptation Local Contact Payment Delivery Promotion |
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Define Quality
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Conformance to customers specs and expectations
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What are 2 dimensions to measuring Quality?
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- Market Perceived
- Performance |
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What are the physical or mandatory requirements for product adaptation?
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- Product Homologation: mandatory changes
- Product Adaptation legal economic political technological climate |
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Define Product
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Teh sum of physical and psychological satisfactions it provides the users
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What are the steps in adapting a product in the foreign market?
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- Innovative Products
- Diffusion of innovators |
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What are 5 characteristics of Innovation?
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Relative advantage
Compatibility Complexity Triability Observability |
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What are three components of the Product Component Model?
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Support Services
Packaging Component Core Component |
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What are the characteristics of services?
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Intangibility
Inseparability Heterogeneity Perishibility |
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What are service opportunities in the global market?
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Tourism
Transportation Financial Education Health Care Entertainment |
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Define Global Brand
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Worldwide use of a name, term, sign, symbol, design, or combination thereof intended to identify goods or services of one seller and differentiate them from those of competitors
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What are variations of global brands?
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Natl brands
Country of Origin Private brands |
