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15 Cards in this Set
- Front
- Back
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What is individualism |
The prioritization or emphasis of the individual over the entire group,being independent instead of identifying with a group mentality. Worse than continent is more individualistic |
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What is collectivism |
If it says in the needs and goals of the group as a whole over the needs and desires of each individual. Eastern continents are more collectivist |
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Individualism/collectivism in terms of marketing mix |
Individualism is more of a hard sell collectivism uses more of a soft sell. Individualism reduces the effect of public brand image, reduces effective customer satisfaction, reduce is effective relational switching, is more influential at the cultural |
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What is time orientation |
Reflects a preference towards past present or future thinking. it affects how a culture values time and believes they can control it American culture focuses on the future |
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What are high and low context cultures |
High context cultures are those that communicate in ways are implicit and rely heavily on context. Low context cultures rely on explicit verbal communication |
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What is power distance |
The distribution of power and wealth between individuals in a business culture or Nation |
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What is globalization or customization pricing strategies |
Altering the price of goods or services based on customer factors paired. Used by some organizations to appeal to the consumer by offering a low price based on their particular circumstance |
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What is product advertising campaigns |
A coordinated series of clink advertisements with a single idea or theme |
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What is channel structures in marketing |
the way which a network of participating intermediaries is constructed in the delivery chain to perform the required activities to achieve in organization distribution goals and objectives |
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What is cultural imperialism |
how an audiology or way of life is exported from one country to another through movement of cultural goods. A major driver of cultural imperialism is globalization, large corporations who may have their base in United States |
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What is transfer pricing |
Setting the price for goods and services sold between controlled legal entities with an Enterprise. For example a subsidiary company sells goods to a parent company, the cost of those goods paid by the parent to the subsidiary is the transfer price |
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What are gray markets |
An unofficial market or trade and something, especially an issue cheers or control or scarce. Legal but unintended by the original manufacturer or trademark proprietor |
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What is dual distribution |
describes a wide variety of marketing arrangements by which two men affected or wholesale uses more than one channel simultaneously to reach the end user |
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Describe localization in marketing |
Localization is the process of adapting a product or content to specific local or market. Translation is one of several elements of the localization process in addition to translation the localization process may also include adapting graphics to Target markets |
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Ways of globalizing a brand |
Build a strong consistent brand culture Be boardless in your marketing Picking the right market Understand local and cultural nuances and adapt to them |
