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24 Cards in this Set
- Front
- Back
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needs |
basic human requirements. food/air/water/clothing/shelter. strong needs for recreation, education and entertainment |
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wants |
directed at SPECIFIC objects that might satisfy a need |
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demands |
wants for SPECIFIC PRODUCTS backed by the ability to pay |
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objectives and actions of international marketing (5) |
-finding global customer needs -satisfying global customers -being better than competitors -coordinating marketing activities -recognizing constraints of the global environment |
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Risks of international marketing |
-company may not understand foreign country's business culture or how to deal with foreign nationals -may not understand foreign preferences -might underestimate foreign regulations -company may realize it lacks managers with international experience |
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social environment impacts |
-attitudes: likes and dislikes -values: what is important to people |
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economic environment impacts |
GDP, CPI, Consumer confidence survey, current employment stats (CES) |
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CPI |
consumer price index measure of individuals' cost of living changes and provides gauge of inflation rate related to purchasing goods and services |
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Consumer confidence survey |
gauge of public's confidence about the health of the economy |
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CES |
current employment statistics -national employment and unemployment |
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Restoring American Financial Stability (2010) |
protects consumers against unfair, abusive, and deceptive financial practices |
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CAM-SPAM (2003) |
protects customers against unwanted emails or spam |
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Do not call law (2003) |
protects customers against unwanted telemarketing calls |
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child protection act (1991) |
regulates number of minutes of advertising on kids' TV |
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poison protection labeling act (1970) |
requires safety packaging on products that are potentially harmful to kids |
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current account |
record of all goods and services the nation exchanged with other nations |
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capital account |
includes international financial transaction (private foreign investment and gov't borrowing, lending, and payments) |
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quota |
quantitative restrictions; barriers to import |
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exchange control |
government monopoly of all dealings in foreign exchange |
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administrative regulation |
invisible tariff |
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GATT |
General agreement on tariffs and trades |
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G-20 |
Group of 20 (finance ministers and central governors) |
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high context cultural comm |
context of a convo is just as important as the words |
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low context cultural comm |
words used explicitly to convey message |
