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85 Cards in this Set

  • Front
  • Back
Strategy
The actions that managers take to attain company goals
Profitability
The rate of return concept
Profit Creation
percentage increase in net profits over time
Value Creation
performing activities that increase the value of goods or services
Operations
various value-creation activities a firm undertakes
Strategic Choice
area not viable in international hotel industry. Low end of graph
Organizational Architecture
totality of a firm’s organization, including formal organizational structure, control systems and incentives, processes and people.
Organizational Structure
three-part structure of an organization, including formal division into subunits such as products, location of decision making, and establishment of integrating mechanisms.
Controls
metrics used to measure the performance of subunits and make judgments about how well managers are running their sub units.
Incentives
devices used to reward appropriate managerial behavior.
Processes
manner in which decisions are made and work is performed within any organizations.
Organizational Culture
Norms and value systems that are shared among the employees of an organization.
Core Competence
skills within a firm that competitors cannot easily match or imitate.
Location Economics
economies that arise from performing a value creation activity in the optimal location for that activity, wherever in the world that may be found, at a cost advantage to the firm.
Global Web
when different stages of a value chain are dispersed to those locations around the globe where value added is maximized or where costs of value creation are minimized.
Experience Curve
systematic reduction in production costs that have been observed to occur over the life of a product.
Learning Effects
cost savings that come from learning by doing.
Economies of Scale
reductions in unit cost achieved by producing a large volume of a product.
Universal Needs
arise when the tastes and preferences of consumers in different nations are similar, if not identical.
Global Standardization Strategy
pursuing a low-cost strategy on a global scale and increasing profitability and profit growth by reaping the cost reductions that come from economies of scale, learning effects, and location economies.
Localization Strategy
increasing profitability by customizing the firm’s goods and services so that they provide a good match to tastes and preferences in different national markets.
Transnational Strategy
attempting to simultaneously achieve low costs through location economies, economies of scale, and learning effects while differentiation product offerings across geographic markets to account for local differences and fostering multidirectional flows of skills between different subsidiaries in the firm’s global network of operations.
International Strategy
when a firm takes products first produced for its domestic market and sells them internationally with only minimal local customization.
Strategic Alliances
cooperative agreements between potential or actual competitors for the benefit of all companies concerned.
Timing of Entry
when a business enters a foreign market; said to be early when it does so before other firms, and late when other firms are established.
First Mover advantage
advantages accruing to firms that enter early (mrkt share).
First Mover Disadvantage
disadvantages affecting early entrants to a foreign market
Pioneering costs
costs an early entrant has to bear that a later entrant can avoid.
Exporting
Selling goods and service to entities in another country.
Turnkey Project
a project in which a firm agrees to set up an operating plant for a foreign client and hand over the “key” when the plant is fully operational.
Licensing
arrangement in which a licensor grants the rights to intangible property to the licensee for a period of time for a royalty fee in return.
Franchising
specialized form of licensing in which the franchiser give information but makes them follow strict rules.
Joint Venture
Establishing a firm that is jointly owned by two or more otherwise independent firms.
Wholly owned subsidiary
a subsidiary in which the firm owns 100% of the stock.
Sogo Shosha
Japanese trading houses that seek to make export sales for their affiliated companies.
Export management company
export specialists that act as an export marketing or international department for their client firms.
Letter of credit
document issued by a bank indicating that it will make payments to a beneficiary upon presentation of particular documents.
Bill of exchange
instrument normally used in international commerce to effect payment
Draft
order written by an exporter instructing an importer to pay a specified amount of money at a certain time.
Sight Draft
payable upon presentation to the drawee.
Time Draft
allows for a delay in payment to set future day.
Export import bank
independent agency o the US government whose mission is to provide financial aid that will facilitate exports, imports, and commodities exchanges between the US and other countries.
Countertrade
trade of goods and services for other goods via a range of barter like agreements.
Barter
direct exchange of goods or services without cash exchanged
Counterpurchase
firm agrees to purchase a certain amount of materials back from a country to which it made a sale.
Offset
when a firm agrees to purchase goods or services from any firm within the country to which it made a sale.
Switch Trading
Using a specialized third-party trading house in a countertrade agreement.
Buyback
when a firm builds a plant in a country and agrees to take a certain percentage of the plant’s output as a partial payment of the contract.
Production
the activities involved in creating a product
Logistics
The procurement and transmission of material through the supply chain, from suppliers to customers.
TQM
philosophy of management that focuses on improving the quality of a company’s products and services.
Six Sigma
modern successor to TQM, a statistically based management philosopher that aims to reduce defects, boost productivity, eliminate waste, and cut costs.
ISO 9000
certification process that requires certain quality standards to be met.
Minimum Efficient Scale
level of output at which most plant-level scale economies are exhausted.
Lean Production
manufacturing technology designed to reduce setup time, improve job scheduling, and improve quality control.
Mass customization
ability of companies to use flexible manufacturing to achieve product customization at low cost.
Flexible machine cells
group of various types of machinery, a common materials handler, and a centralized cell controller computer that produces a family of products.
Global learning
idea that valuable knowledge resides not only in a firm’s domestic operations but in its foreign subsidiaries as well.
make or buy decision
whether a firm should make or outsource the making of component parts.
specialized asset
asset whose value is contingent upon a particular persisting relationship.
JIT Inventory
logistics systems designed to deliver parts to a production process as they are needed and not before.
Marketing Mix
choices about product attributes, distribution strategies, communication strategies, and pricing strategies that a firm offers its targeted markets.
Market segment
identifying distinct groups of consumers whose purchasing behavior differs from others in important ways, based on criteria such as geography, demographics, socioculture factors, and psychological factors.
Concentrated retail system
one in which a few retailers supply most of the market.
Fragmented retail system
many retailers supply a market, with no one having a major share.
Channel Length
number of intermediaries between the producer and the consumer.
Exclusive distribution channel
a channel that outsiders find difficult to access.
Channel Quality
expertise and skills of established retailers in a nation and their ability to sell and support the products of international business.
Source Effects
when the receiver of the message evaluates the message on the basis of status or image of the sender.
Country of origin effect
extent to which the place of a product’s manufacturing influences its evaluations in the market.
Noise
amount of other messages competing for a potential consumer’s attention.
Push strategy
emphasizing personal selling to potential customers rather than media advertising.
Pull strategy
depends more on mass media advertising to communicate the marketing message to potential customers.
Elastic
small change in price produces a large change in demand.
Inelastic
when a large change in price produces only a small change in demand.
Strategic Pricing
pricing aimed at giving a company a competitive advantage over its rivals.
Predatory Pricing
pricing products below fair market values as a competitive weapon to drive weaker competitors out of the market.
Human resource management
activities an organization carries out to use its human resources effectively.
Expatriate manager
a citizen of one country appointed to a management position in another country.
Staffing Policies
an organization’s strategy concerning the selection of employees for a particular job.
Corporate culture
an organization’s norms and value systems.
Ethnocentric staffing policy
staffing approach in which all key management positions are filled by parent country nationals.
Polycentric staffing policy
staffing approach in which all key management positions are filled by parent country nationals.
Geocentric staffing policy
staffing policy under a firm seeks the best personnel, regardless of nationality.
Expatriate failure
premature return of an expatriate manager to his or her home country.