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4 Cards in this Set
- Front
- Back
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Focus on increasing profitability and profit growth by reaping the cost reductions |
Globalization standardization strategy |
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Focus on increasing profitability by customizing the firms goods and services |
Localization strategy |
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Is to pursue what has been called |
Transnational strategy |
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Argue that in today's global environment, competitive conditions are so intense that to survive |
Christopher Bartlett and Sumantra Ghosal |
