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18 Cards in this Set

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  • Back
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Harrison gummy bears

Problem-solving serving 2 billion sub culture


Culprit- pork based gelatin


Solution-bew bacteria based compound

Example of solving a cultural problem

Culture

A set of values, beliefs rules and institutions held by a specific group of people

Etholnocentricity

The belief that one's culture is superior to others

Cultural literacy

Detailed knowledge of a culture that enables a person to function happily and effective with in it

Culture Matters: creating a global mindset

1. Cultural adaptability


2. Bridging the gap


3. Building global mentality


4.flexibility is key

National culture

Nation states building museums and monuments to preserve the legacies of important events and people

Subculture

People who share a unique way of life within a larger culture


Ex. Pop goth Amish punk

Components of culture

Aesthetics-you find attractive*music


Values & attitudes


Manners and culture


Social structure


Religion


Personal communication


Education


Physical environment

Values

Ideas,beliefs, and customs to which people are emotionally attached

Attitudes

Positive kr negative evaluations and feelings and tendencies people hold toward objects or concepts

Cultural Diffusion

Spread of cultural traits across cultures causes much cultural change

Guides to meetings

Familiarity


Personal space


Religious values


Business cards


Comedy


Body language

Social structure

Social group-2 or more people who identify and interact with each other



Social stratification-process of ranking people into social layers



Social mobility- ease of moving up or down a culture social ladder


World religion 5

Christianity


Islam


Hinduism


Buddhism


Judaism


*origin of human values

Brain drain

Departure of highly educated people from one profession, geographic region or nation to another

Physical and material culture








1. influence a cultures development and pace of change


2. Topography-physical features characterizing the surface of geographic region


3. Climate Material culture-technology used to manufacture goods and provide services

Kluckhohn-strodtbeck Framework

Relation to nature


Time orientation


Trust and control


Material or spiritual


Responsibility to others


View of personal space

Hostede framework

Individualism vs collectivism



Power distance-hierarchy



Uncertainty avoidance



Masculinity vs. Femininity



Long term orientation