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52 Cards in this Set

  • Front
  • Back
ethnocentrism
tendency to think that our own culture is superior to others
demographics
the charactersistics of a population classified by race, sex ethnicity, age and income
heterogeneous
differences in a group culture or population
homogeneous
similarity in a group, culture or population
anglocentrism
using anglo or white culture standards as the criteria for interpretations and judgement of behaviors and attitudes
melting pot
a metaphor that assumes that immigrants and cultural minorities will be assimilated into the us majority culture, losing their original cultures
nativist
extremely patriotic to the point of being anti-immigrant
multinational corporations
companies that have corporations in two or more nations
maquiladoras
assembly plants or factories established on the U.S-Mexican border and using mainly Mexican labor
global village
a term coined by marshall McLean referring to world in which communication technology unites people in remote parts of the world
diasporic groups
ethnic and/or national groups that re geographically dispersed throughout the world
identity management
the way individuals make sence of their multiple images concerning sence of self in different social contexts
identity tourism
refers to people taking on the identities of other races, genders, classes or sexual orientations for recreational purporses
colonialism
the system by which groups with diverse languages, cultures, religions, and identities were united to form one state, usually by European power

the systme by which a country maintains power over other countries or groups of people to exploit them economically , politically and culturally
ethics
principles of conduct that help govern behaviors of individuals and groups
dialogical approach
focuses on importance of dialogue in developing and maintaining relationships between individuals and communities
self-reflexivity
a process of learning to understand oneself and one's position in society
worldview
underlying assumptions about the nature of reality and human behavior
proxemics
the study of how people use personal space
distance zones
the area, defined by physical spae, with which people interact , according to Edwaed Halls theory of proxemics, The four distane zones for individuals are

intimate
personal
social
public
cross-cultural training
training people to become familiar with other cultural norms and to improve their interactions with people of different domestic and international cultures
diversity training
the training meant to fascilitate intercultural communication among various gender, ethnic and racial groups in the united states
Sapir-Whorft hypothesis
the ssumptions that language shapes our ides and guides our view of social reality. This hypothesis was proposed by Edward Sapir; a linguist and his student Benjamin Whorf, and represents relativist view of language and perception
intercultural competence
the ability to behave effectively and appropriately in interacting across cultures
interdisciplinary
integrating knowledge from different disciplines in conducting research and constructing theory
paradigm
A framework that serves as the worldview of researchers

Different paradigm assume different interpretations of reality human behavior, culture and communication
perception
the process by which individuals select, organize and interpret stimuli to create their view of the world
functionalist approach or social science approach
1. there is a descriptive external reality

2. human behaviors are predictable

3. culture is a variable that can be measured

This approach aims to identify and explain cultural variations in communication and predict future communication
quantitative methods
research methods that use numerical indicators to capture and assertain the relationships among variables.

use survey and observation
variable
a concept that varies by existing in different types or different amounts and that can be operationalized and measured
individualistic
the tendency to emphasize individual identities, beliefs, needs, goals and view rather than those of the group
collectivistic
the tendency to focus on the goals needs and view of the ingroup rather than individual's own goals, needs and views
anxiety uncertainty management theory
The view that the reduction of anxiety and uncertainty plays an important role in successful intercultural communication, particularly when experiencing new cultures
face negotiaition theory
The view that cultural groups vary in preferences for conflict and face-saving strategies
conversational constraints theory
The view that individuals adjust their verbal communication to facilitate understanding
diffusion of innovations theory
the view that communication and relationships play important roles in how new ideas are adopted by individuals and groups
translation equivalence
the linguistic sameness that is gained after translating and back translating research materials several times using different translators
conceptual equivalanece
the similarity of linguistic terms and meanings across cultures
interpretive approach
An approach to intercultural communication that aims to understand and describe human behavior within specific cultural groups based on assumptions that

1. human experience is subjective
2. human behavior is creative rather than determined or easily predictable
3. culture is created and maintained through communication
ethnography
a discipline that examines the patterned interactions and significant symbols of specific cultural groups to identify cultural norms that guide their behaviors
qualitative methods
research methods that attempt to capture people's own meanings for their everyday behavior in specific contexts . These methods use participant observation and field studies
participant observation
investigators interact extensively with the group studied
rhetorial approach
scholars try to interpret meanings from persuasion used intexts or oral discourses in the contexts in which they occur
etic
searches for universal generalizations across cultures from a distance
emic
focuses on understanding communication patterns from inside a particular community or context
afrocentricity
an orientation toward african or african american cultural standards. including beliefs and values, as the criteria for interpreting behaviors and attitudes
critical approach
methateoretical apprach

focus on macrocontexts such as political and social structures
macrocontexts
political social and historical situations, backgrounds and environments
textual anlysis
examination of cultural texts such as media
postcolonialism
an intellectual, political and cultural movement that calls for the independence of colonized states
hybrid identity
identity that is conciously a mixture of different cultures
social reproduction
process of perpetuating cultural patters