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23 Cards in this Set
- Front
- Back
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High Culture
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High culture refers to those cultural activities that are often the domain of the elite or the well-to-do:ballet, symphony, opera, great literature, and fine art
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Low Culture
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Low culture refers to activities of the nonelite: Music videos, game shows, professional wrestling, stock car racing, graffiti art, TV talk shows
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4 Characteristics of pop culture
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1. It is produced by culture industries
2. It differs from folk culture 3. It is everywhere 4. If fills a social function |
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The role of pop culture in stereotyping
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Stereotypes are connected to social values and social judgments about other groups of people. Many familiar stereotypes of ethnic groups are represented in the media
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The Reel World
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Nigerian- The distribution of films from "Nollywood" as the country's ultralow-budget industry is known, may seem unusual, but it still satisfies the demand for movies - an obsession shared by people around the world
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Cultural Imperialism
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Domination through the spread of cultural products
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Cultural texts
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Popular culture messages whether television shows, movies, advertisements, or other widely disseminated messages
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Culture industries
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Industries that produce and sell popular culture as commodities
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Decoding
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The process of interpreting a message
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Encoding
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The process of creating a message for others to understand
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Electronic Colonialism
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Domination or exploitation utilizing technological forms
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Folk Culture
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Traditional and nonmainstream cultural activities that are not financially driven
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Media Imperialism
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Domination or control through media
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Reader Profiles
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Portrayals of readership demographics prepared by magazines
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Stuart Hall's Encoding/Decoding Model
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Stuart Hall describes the interplay between production and consumption.
Hall is careful to place "meaning" at several stages in the communication process, so that it is never fixed but is always being constructed with various contexts. The "real meaning" of any popular culture text cannot simply to located in either the senders or the receivers |
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Resisting Popular Culture
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Resistance to popular culture is a complex process. Avoiding certain forms of popular culture is kind of resistance, but resistance can occur in a variety of ways
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US Popular Culture and Power
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If people largely view other cultural groups through the lens of popular culture, then we need to think about the power relations that are embedded in these popular culture dynamics
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Postcolonialism
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Is useful in helping us understand the relationship between history and the present
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Polysemy
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multiple meanings available “within” any text
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Polyvalence
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A more limited concept that says that our denotative understanding of most texts is the same, but our valuing of meaning within a text may be variable
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Popular Culture as Public Forum
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1. What does it mean to say that Desperate Housewives, Heroes, and Deal or No Deal serves as a public forum in some sense?
2. Baseball game tributes after 9/11 3. What’s your take on the use of Native American mascots for sports teams? 4. What’s your take on the use of the “rebel flag” to represent Southern culture? 5. What does it mean to have a public forum that is shot through with deep divisions, stereotypes, and misunderstanding? |
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Limits of polysemy and polyvalence
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1.“We are always enmeshed in our social identities, which help guide our interpretations as decoders” (M & N 336).
2. Different “work load”—harder to develop and express resistant readings than dominant readings. 3. Lack of language for encoding resistant readings may silence certain groups (muted group theory |
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Chapter 9
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Chapter 9
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