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7 Cards in this Set
- Front
- Back
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event marketing
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the process, planned by a sponsering organization, of integrating a variety of communications elements with a single event theme
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event sponsership
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the financial support of an event in exchange for advertising privledges assosicated with that event
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ambush marketing
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a strategy used by non-sponsers of an event to capitalize on the prestige and popularity of the event by giving the false impression they are sponsers
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venue marketing (venue sponsership)
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linking a brand name or company name to a physical site, such as a stadium, arena or theatre
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experimental marketing
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a promotion in which potential customers interact directly with a product eg. sample give aways
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bump in (set up)
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the setting up of sturcturs and other equipment at an event
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bump out (tear down)
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the process of dismantling everything after an event
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