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12 Cards in this Set

  • Front
  • Back

Export Failures due to

1. Lack of knowledge of opportunities


2. Commitment of resources


3. Contextual Reasons


4. Operational commitments

Reasons failures occur related to knowledge of export opportunities

- insufficient market analysis


- insufficient understanding of competitive conditions


- insufficient customization of products


- Ineffective distribution program


- poor promotion


- lack of export financing (insurance)

Reasons failures occur due to contextual reasons

Difference in:


- culture


- language


- time difference


Lots of distance between

What is a LOC?

- a financing method in which the importers bank issues a document stating the bank will pay the exporter when the exporter fulfills the terms of the document


- typically used when an importers credit is questionable, when exporter needs to obtain financing, and when market regulations require it

Types of LOC

- irrevocable LOC


- revocable LOC


- confirmed LOC

Role of bank in export transaction

- Exporters bank is advising bank and informs the exporter of the LOC and delivers documents to importers bank


- Importers bank is issuing bank and sends payments to exporters bank

4 steps to develop export strategy

Step 1 - Identify potential market


Step 2 - Match needs to abilities


Step 3 - Initiate meetings


Step 4 - Commit resources

What is a draft and what are the two types of drafts?

A draft or bill of exchange is a document that orders an importer to pay an exporter a specific sum of money at a specific time.


- Sight draft - requires the importer to pay when the goods are delivered


- Time draft - extends period of time (30, 60, 90, 180) following delivery which the importer must pay for the goods

Bill of lading?

contract between an exporter and shipper that specifies merchandise destination and shipping costs.


- proof that the exporter has shipped the merchandise


- serves as a receipt, contract, and document of title

Export financing

Open account


Advanced Payment


Documentary Collection

Open Account

- exporter bills the importer after the merchandise ships


- high risk for exporter because importer may not pay


- used when parties are familiar with one another or between subsidaires

Documentary Collection

- banks act as intermediar