Information Systems Midterm

Front 1

The rise of opensource software has lowered computing costs for start up and blue chip companies worldwide.

Back 1

TRUE

Front 2

Steven Chen and Chad Hurley are credited as the founders of:

Back 2

YouTube

Front 3

Linus torvalds created the Linux opersting system

Back 3

TRUE

Front 4

Yahoo! Was started by ____ and ____.

Back 4

Jerry yang, David Filo

Front 5

SEM, SEO, CRM, and personalization systems are all central components of the new _____ toolkit.

Back 5

MARKETING

Front 6

Some of the radical changes brought about by new technologies include:

Back 6

The creation of an unprecedented set if security and espionage threats.

Front 7

A company uses WebEx, a popular commercial application, to conduct training sessions for its employees who are spread across different countries. This is an example of the impact of technology in the area of ____.

Back 7

Finance

Front 8

Rising customer service standards can partly be attributed to the proliferatiob of social media.

Back 8

True

Front 9

Facebook was founded by Kevin Rose.

Back 9

False

Front 10

Today's job seekers are writing resumes with keywords in mind, aware that the first cut is likely made by a database search program, not a human being.

Back 10

True

Front 11

The ______ Act is a piece of US legislation that raises executive and board reponsibility and ties criminal penalties to certain accountinf and financial violations.

Back 11

Sarbanes-Oxley

Front 12

_____ is the third most popular social network in the united states and was founded by Catherine Cook.

Back 12

MyYearbook.com

Front 13

A company uses radio frequency identification (RFID) tags to keep track of its inventory. This is an example of the impact of technology in the area of ______.

Back 13

Operations

Front 14

Between 2000-2009 _____ was the top of the acquirer of venture-capital backed companies.

Back 14

Cisco

Front 15

In his twenties, Tony Hsieh sold LinkExchange to Amazon for over a half a million of dollars.

Back 15

False

Front 16

The ____ problem exists when rivals watch a pioneer's efforts, learn from their successes and missteps, and then enter the market quickly with a comparable or superior product at a lower cost.

Back 16

Fast follower

Front 17

Apple's dominance of smartphone and tablet markets has allowed the firm to lock up 60 percent of the world's supply of advanced touch-screen displays, and to do so with better pricing than would be available to smaller rivals. This is an example of _______.

Back 17

A growing firm gaining bargaining power with its suppliers or buyers

Front 18

The patent system us ofteb considered to be unfairly stacked against startups because:

Back 18

Patents are granted by the patent system on an ad hoc basis wherein firms that have been in business longer get patent protection for longer periods of time.

Front 19

Which of the following is a source of bargaining power for buyers?

Back 19

Greater choice of products

Front 20

Financial performance that consistantly outperforms industry average is known as:

Back 20

Sustainable competitive advantage

Front 21

A firm is said to be ____ when it attempts to match the benefits of a successful position while maintaining its existing position.

Back 21

Straddling

Front 22

New entrants to a market must ensure that the value they offer exceeds the incumbents value in addition to any perceived:

Back 22

Custoner switching costs

Front 23

Netscape, which once controlled more than 80 percent of the market share in Web browsers, lost its doninant position when customers migrated to Microsoft's Internet explorer web browser, which was easy to install and had no significant differences in terms if usability. This example serves to illustrate that:

Back 23

Firms with low switching costs can be easily and rapidly overtaken by strong rivals.

Front 24

According to Porter, a strategy is fundamentslly about being _______.

Back 24

Different

Front 25

The degree to which information us available is known as ______.

Back 25

Price transparency

Front 26

The paths through which products or services get to customers are known as ______.

Back 26

Distribution channels

Front 27

Which of the following statements about technology is true?

Back 27

Technological improvements can be copied by rivals, leading to a profit-eroding arms race.

Front 28

Operational effectiveness refers to:

Back 28

Performing similar tasks better than rivals.

Front 29

Advantages related to a firms size are referred to as:

Back 29

Scale advantages.

Front 30

_______ exists when consumers incur an expense to move from one product or service to another.

Back 30

Switching costs

Front 31

Collaborative filtering us a classification of software that:

Back 31

Monitors trends among customers to personalize an individuals customers experience.

Front 32

By going public, Netflix encountered stiff competition from firms such as Wal-Mart and Blockbuster. What aspect if Netflix going public lured these firms into the market?

Back 32

Financial disclosure laws revealed the profitability of Netflix's business model.

Front 33

How is the collaborative filtering software used by Netflix advantageous to the firm?

Back 33

The software has created an enormous data advantage, that is valuable, results yielding, and impossible for newcomers to match.

Front 34

Netflix offers its subscribers a selection of over one hundred thousand titles, while other video rental firms can only offer as much as three thousand. This presents a significant ______ for Netflix over its rivals.

Back 34

Scale advantage

Front 35

The practice of windowing involves:

Back 35

Making content available to a distribution channel for a specified time period under a different revenue model.

Front 36

A low _____ is usually key to a firms profitability because acquiring a customer is more expensive than keeping one.

Back 36

Churn rate

Front 37

Internet retailers serve a large geographic area with comparably smaller infrastructure and staff. This fsct suggests that internet businesses are more ____.

Back 37

Scalable

Front 38

How does Cinematch offer Netflix additional operational advantages?

Back 38

Cinematch is linked to warehouses and recommends movies that are likely to be in stock.

Front 39

How do Netflix's economies of scale affect competition from established firms?

Back 39

Established firms that challenge Netflix straddle markets, unable to gain effieciencies from their efforts.

Front 40

Studios have granted Blockbuster distribution terms that enable it to distribute DVDs the day they release. The objective behind this move is to:

Back 40

Cut down the increasing power Netflix has over product distribution.

Front 41

Costs that do not vary according to prodcution volume are called _____.

Back 41

Fixed costs

Front 42

Netflix can send out any DVD it buys because of a supreme Court ruling known as the ______.

Back 42

First Sale Doctrine

Front 43

Even if Netflix gave Cinematch away to its rivals, they would still not be able to make the same kind of accurate recommendations as Netflix. This is because of Netflix's

Back 43

Data advantage

Front 44

At traditional brick and mortar retailers, _____ is the biggest constraint limitibg a firm's ability to offer customers what they want and when they want it.

Back 44

Shelf space

Front 45

When firms enjoy economies of scale they:

Back 45

Leverage the cost of an investment across increasing units of production

Front 46

_____ is a technique in which computers are designed with many microprocessors that work together, simultaneously, to solve problems.

Back 46

Massively Parallel computing

Front 47

Moore's law states that:

Back 47

Chip performance per double every eighteen months.

Front 48

Which of the following represents a key difference between quantum computing and conventional computing?

Back 48

Qubits can be both one and zero at the same time, unkike conventional bits.

Front 49

Grid computing is a type computing in which.

Back 49

Special software is installed on several computers enabling them to work together on a common problem.

Front 50

E-waste us particularly difficult to address because of:

Back 50

The complexity of the modern value chain.

Front 51

Moore's law has been in effect since the ____ wave of computing.

Back 51

Second

Front 52

Which of the following is least likely to be solved through geid computing?

Back 52

Linear problems

Front 53

_____ is a phenomenon where electrons slide off their pathways and presents an obstacle to the continuance of Moore's law.

Back 53

Quantum Tunneling

Front 54

_______ is a variation of chip design, where signals are sent via light rather than electronically.

Back 54

Optical computing

Front 55

Which of the following statements regarding the current electronic waste scenario is true?

Back 55

Electronic waste increases with the rise of living standards worldwide.

Front 56

Complete the analogy: one kilobyte: one thousand bytes; one ____ byte: one billioj bytes

Back 56

Giga

Front 57

Which of the following sets of interrelated forces threatens to slow down the progression of Moore's law?

Back 57

Size, heat, and power

Front 58

The third wave of comouting was characterized by the introduction of:

Back 58

Personal computers

Front 59

Which of the following statements about multicore proccessors is true?

Back 59

Multicore processors are not suitable for solving problems that are linear in nature.

Front 60

_____ refer to the multi-billion dollar plants used to manufacture semiconductors.

Back 60

Fabs

Front 61

Dynamic Pricing:

Back 61

Refers to pricing that shifts over time.

Front 62

Which of the following products has contributed the most profit of Amazon?

Back 62

Kindle

Front 63

Amazon's moves are largely motivated by:

Back 63

Customer focus.

Front 64

What does the statement "Inventory turns of a store is high." Mean?

Back 64

Merchandise in the store sell quickly

Front 65

Which of the following is the most liquid asset?

Back 65

Cash

Front 66

Which of the following is true of Amazon?

Back 66

Three pillars of Amazon's business are large selection, convienience, and lower prices.

Front 67

The firm's period between shelling out the money and collecting funds associated with a given operation is referred to as the ______.

Back 67

Cash conversion cycle

Front 68

Mark, a retailer, is unable to sell his products. He doesn't have sufficient cash to meet his on-going expenses. In this scenario, Mark us facing a (n) _____.

Back 68

Liquidity problem

Front 69

Initially, it was suggested that Amazon.com be renamed to Amazon.org because:

Back 69

It was predicted that the conpany would never make money.

Front 70

Which of the following strategies was followed by Amazon's founder?

Back 70

He postponed profit harvesting

Front 71

_____ is the founder of Amazon

Back 71

Jeff Bezos

Front 72

Which of the following is true?

Back 72

Amazon finds a competitive advantage in the cycle if buyer-seller growth.

Front 73

Which of the following is an example if agency pricing?

Back 73

A department store gets a cut on the selling price of a product, which is set by the products manufacturer.

Front 74

Inventory turns is:

Back 74

The number of times and inventory is sold or used during a specific period.

Front 75

A(n) ______ is a line of identifying text, assigned abd retrieved by a given web server, and stored by your browser.

Back 75

Cookie

Front 76

American express, a credit card firm, provides services to consumers that include plastic cards, individual accounts, and phone-based customer service. It also provides merchants with services, such as terminals for authorizing transactions and procedures for submitting charges. Based on the facts above, American Express is said to be in a _____ market.

Back 76

Two-sided

Front 77

____ is said to occur when one market attempts to conquer a new market by making it a subset, component, or feature of its primary offering.

Back 77

Envelopment

Front 78

Apple, which controls over 75 percent if digital music sales, was able to dictate song pricing for years, despite the tremendois protests of record labels. This implies that:

Back 78

Firms with strong network effects enjoy substantial bargaining power over partners.

Front 79

_____ are products or services that add value to the primary product or service that makes up a network.

Back 79

Complementary benefits

Front 80

____ occur(s) when increasing number if users lower the value of a product or service:

Back 80

Congestion effects

Front 81

Which of the following products or services is not subject to network effects?

Back 81

Laundry services

Front 82

Large firms often find new markets attractive, but might not have products ready for delivery. What do such firms use to get potential adopters to delay their purchasing decisions?

Back 82

Preannounce forthcoming efforts

Front 83

Which of the following factors represents one of the sources of value derived from network effects?

Back 83

Staying power

Front 84

A market is said to be ____ if it derive most of its value from a single class of users.

Back 84

One-sided

Front 85

While Sony and Microsoft focused on the graphics and raw processing power favored by hard-core male gamers, Nintendo chose to develop a machine to appeal to families, women, and age groups that normally shunned violent games. The strategy adopted by Nintendo in the above example is the ____ strategy

Back 85

Blue ocean

Front 86

Customers who owned Nintendo's 8-bit video game console were unable to play the same games on the firm's new 16-bit S.N.E.S. system. There was little incentive for existing Nintendo fans to stick with the firm. In this case Nintendo's new offering suffered from a lack of:

Back 86

Backward compatibility

Front 87

At work effects occur when:

Back 87

The value of a product or service increases as its number of users expands.

Front 88

If the represents the value of a network and on the number of users of a network then Metcalfe's law is defined by the equation:

Back 88

V=n2

Front 89

Adobe gives away the Acrobat Reader to build a market for the sale of software that creates Acrobat files. This is an example of:

Back 89

Firms giving away products for half of a two-sided market to seed the market.

Front 90

A(n) _____ is a product that allows a firm to tap into complementary products, data, or user base of another product or service.

Back 90

Adaptor

Front 91

_____ is a term that refers to digital audio or video files served as a series of programs or a multimedia blog.

Back 91

Podcasts

Front 92

What is the likely implication of a large and active wiki community?

Back 92

It becomes more likely that content is up-to-date and errors are quickly corrected.

Front 93

How are Web 1.0 services different from those that come under Web 2.0?

Back 93

Web 2.0 services foster collablration and information and shipping, as opposed to static, transaction-oriented Web 1.0 efforts.

Front 94

Which of the following statements hold true for microblogging?

Back 94

Their key use is to distribute time-sensitive information, share opinions, virally spread ideas, run contests and promotions, solicit feedback, provide customer support, track commentary on firms/products/issues, and organize protests.

Front 95

A ____ is a computer generated enviornment where users present themselves in the form of an avatar, or animated character.

Back 95

Virtual world

Front 96

Citing Wikipedia as a reference is not a good practice because of Wikipedia's:

Back 96

Unoriginal information sources

Front 97

Newspapers, radio, and television are components of:

Back 97

Mainstream media

Front 98

A prediction market involves:

Back 98

Polling a diverse crowd and aggregating opinions to form a forecast of an eventual outcome.

Front 99

Blog refers to:

Back 99

Online journal entries, usually made in a reverse chronological order.

Front 100

A ____ is a fake online persona created to promote a particular point of view, often in praise of a firm, product, or individual.

Back 100

Sockpuppet

Front 101

Which of the following statements is true about corporations and blogging?

Back 101

CEO's use blogs for purposes that include a combination of marketing, sharing ideas, press response, image shaping, and reaching consumers directly.

Front 102

RSS enables users to:

Back 102

Scan headlines and click to access relevant news and information

Front 103

According to the text, the most popular platform for users choosing to host their own blog server is:

Back 103

Wordpress

Front 104

Unlike Facebook, where most users have to approve "friends" before they can see status updates. Twitter's default setting allows for _____ following.

Back 104

Asymmetrical

Front 105

Which of the following statements holds true for electronic social network?

Back 105

Their key use is tk discover and reinforce affiliations, identify experts, message individuals or groups, and virally share media.