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18 Cards in this Set
- Front
- Back
Business process |
a standardized set of activities that accomplish a specific task, such as processing a customer’s order |
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Business process re-engineering |
the analysis and redesign of workflow within and between enterprises |
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Workflow |
Includes the tasks, activities, and responsibilities required to execute each step in a business process |
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Supply Chain Management |
the management of information flows between and among activities in a supply chain to maximize total supply chain effectiveness and profitability |
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Customer Relationship Management |
involves managing all aspects of a customer’s relationship with an organization to increase customer loyalty and retention and an organization's profitability |
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Enterprise Resource planning |
integrates all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprise-wide information on all business operations |
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Business strategy |
leadership plan that achieves a specific set of goals or objectives such as increasing sales, decreasing costs, entering new markets, or developing new products or services. A stakeholder is a person or group that has an interest or concern in an organization. Stakeholders drive business strategies, and depending on the stakeholder’s perspective, the business strategy can change. |
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Competitive Advantage |
feature of a product or service on which customers place a greater value than they do on similar offerings from competitors. Competitive advantages provide the same product or service either at a lower price or with additional value that can fetch premium prices |
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First-mover advantage |
occurs when a company can significantly increase its market share by being first with a new competitive advantage; When a company is the first to market with a competitive advantage, it gains a particular benefit |
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Competitive intelligence |
the process of gathering information about the competitive environment, including competitors’ plans, activities, and products, to improve a company’s ability to succeed. It means understanding and learning as much as possible as soon as possible about what is occurring outside the company to remain competitive. |
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Porter’s three generic strategies |
generic business strategies that are neither organization nor industry specific and can be applied to any business, product, or service |
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What are Porter’s three generic strategies |
1) Broad cost leadership2) Broad differentiation3) Focused strategy |
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Broad Strategies |
reach a large market segment |
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Focused strategies |
target a niche or unique market with either cost leadership or differentiation. |
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Value Chain Analysis |
views a firm as a series of business processes that each add value to the product or service. |
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Business process |
a standardized set of activities that accomplish a specific task, such as processing a customer’s order. Once a firm identifies the industry it wants to enter and the generic strategy it will focus on, it must then choose the business processes required to create its products or services. |
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Primary value activities |
Acquire raw materials and manufacture, deliver, market, sell, and provide after-sales services Operations Outbound logistics Marketing and sales Service |
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Procurement |
purchases inputs such as raw materials, resources, equipment, and supplies |