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18 Cards in this Set

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  • Back

Business process

a standardized set of activities that accomplish a specific task, such as processing a customer’s order

Business process re-engineering

the analysis and redesign of workflow within and between enterprises

Workflow

Includes the tasks, activities, and responsibilities required to execute each step in a business process

Supply Chain Management

the management of information flows between and among activities in a supply chain to maximize total supply chain effectiveness and profitability

Customer Relationship Management

involves managing all aspects of a customer’s relationship with an organization to increase customer loyalty and retention and an organization's profitability

Enterprise Resource planning

integrates all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprise-wide information on all business operations

Business strategy

leadership plan that achieves a specific set of goals or objectives such as increasing sales, decreasing costs, entering new markets, or developing new products or services. A stakeholder is a person or group that has an interest or concern in an organization. Stakeholders drive business strategies, and depending on the stakeholder’s perspective, the business strategy can change.

Competitive Advantage

feature of a product or service on which customers place a greater value than they do on similar offerings from competitors. Competitive advantages provide the same product or service either at a lower price or with additional value that can fetch premium prices

First-mover advantage

occurs when a company can significantly increase its market share by being first with a new competitive advantage; When a company is the first to market with a competitive advantage, it gains a particular benefit

Competitive intelligence

the process of gathering information about the competitive environment, including competitors’ plans, activities, and products, to improve a company’s ability to succeed. It means understanding and learning as much as possible as soon as possible about what is occurring outside the company to remain competitive.

Porter’s three generic strategies

generic business strategies that are neither organization nor industry specific and can be applied to any business, product, or service

What are Porter’s three generic strategies

1) Broad cost leadership2) Broad differentiation3) Focused strategy


Broad Strategies

reach a large market segment

Focused strategies

target a niche or unique market with either cost leadership or differentiation.

Value Chain Analysis

views a firm as a series of business processes that each add value to the product or service.

Business process

a standardized set of activities that accomplish a specific task, such as processing a customer’s order. Once a firm identifies the industry it wants to enter and the generic strategy it will focus on, it must then choose the business processes required to create its products or services.

Primary value activities

Acquire raw materials and manufacture, deliver, market, sell, and provide after-sales services



Operations



Outbound logistics



Marketing and sales



Service

Procurement

purchases inputs such as raw materials, resources, equipment, and supplies