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14 Cards in this Set
- Front
- Back
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A common strategy is translation by…
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cultural substitution
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Cultural substitution involves replacing a culturally specific term which does not have the same propositional meaning but…
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is likely to have similar impact on the reader
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The advantage of using this concept is that it gives the reader a concept that…
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they can identify with
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The translators decision to use this strategy depends on…
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1. How much freedom the client givs the translator
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2. The purpose of the translator
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3. The translators own judgement
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Example: A well known scientist (some say Betrand Russell) was translated as…
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Alice in Wonderland - as in the given context it was necessary to communicate with the audience and the surreal nature of the overall story
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D) A common strategy for translation is translation using a…
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loan word of loan word with explanation
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This strategy is particularly common in the area of...
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1. Culture-specific term
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2. Modern concepts
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3. Buzz words
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Example: Cream Tea being left as…
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Cream Tea
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It could have been translated as coffee and cakes in the…
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TL
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The translator left it in the original English as he thought it was likely that…
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the target readership would be familiar with the context
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It is common to place loan words in…
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inverted commas
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Example: The word plastic cap it translated as…
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cap', that is a plastic hat that covers the hair. (Loan word with explanation)
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