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17 Cards in this Set
- Front
- Back
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Ethics
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moral standards and principles against which behavior is judged
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Deception
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making false or misleading statements in advertising
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Puffery
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use of absolute superlatives, is legal
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Primary demand
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demand for an entire product category
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Unfair advertising
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acts or practices that cause or are likely to cause substantial injury to consumers, not reasonably avoided by consumers themselves
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Vertical cooperative advertising
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an advertising technique whereby a manufacturer and dealer share the expense of advertising
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Comparison ads
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an advertiser makes a comparison between firm’s brand and competitor’s
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Monopoly power
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firms that are so powerful in advertising they knock out competition
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Consumerism
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the actions of individuals to exert power in marketplace
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Cookies
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online tracking markets that advertisers place on a web surfer’s hard drive to track online behavior
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Spam
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unsolicited commercial messages sent through email
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Premium offers
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an item offered for “free” or at a greatly reduced price with purchase of another item
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Trade allowances
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similar prices on similar merchandise
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Appropriation
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use of pictures or images owned by someone else without permission
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Defamation
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damages reputation of individual because info communicated was untrue
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Slander
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oral defamation
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Libel
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written defamation
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