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13 Cards in this Set
- Front
- Back
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The speaker adjusts his speech to consider the audience demographics such as age, gender, background, culture, religion, social status and political inclination. |
Aristotle’s communication model |
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Front (Term) |
aristotles communication model |
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1948, described communication as being focused on the following Ws: Who says What in Which channel to Whom and with What effect. |
Laswell’s communication model |
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Front (Term) |
Laswells communication model |
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1949, it was conceptualized for the functioning of the radio and television serving as a model for technical communication and, later on adopted in the field of communication. |
Shannon-weavers communication model |
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In this model, other components such as noise, reception, destination and feedback have been identified. Other terms such as information source from the sender, transmitter for the encoder; decoder (reception), and receiver (destination) were introduced. |
Shannon-weavers communication model |
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Front (Term) |
shannon-weavers communication model |
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1960, the most well-known. Initially, it was called SMCR which stands for sender, message, sent through channel or medium to a receiver. However, it was modified later to include noise, hence the acronym SMCRN. |
Berlo’s communication model |
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The major variables involved in the communication process are: (berlo’s communication model) |
1) source 2) message 3) channel and 4) receiver. |
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Front (Term) |
berlos communication model |
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berlo’s communication author |
david berlo |
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shannon-weaver communication author |
Claude elwood shannon and warren weaver |
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laswell’s communication model author |
Harold dwight laswell |
