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25 Cards in this Set
- Front
- Back
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Overview
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Case analysis and presentation – complete picture
Presentation – Structure Visual Aids Nonverbal Write-ups: Reports vs. memos Memos: Format, style, edit Supporting Material Case Analysis and Presentation |
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1. What is the assignment? Stay focused!
• Who is your audience? • Effective Presentation Structure |
1. What do they want to know?
2. What do they need to know? 3. What do they know already? |
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Greetings, team introduction
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Use an effective opening
Select from: Arouse interest, show benefits, establish rapport, use humor. Give a preview of what’s coming State your points clearly Follow the preview, limit yourself to main points, provide internal summaries, make transitions explicit |
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Use an effective closing
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Give a summary, refer to the opening, list action steps, refer to audience benefits
Anticipate questions and prepare for them |
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#6: Present the Results
Sequence: |
(1) Greetings, Introduction of Team, Overview (Who does what)
(2) Problem statement: Symptoms, context, framing (3) Results (4) Analysis (5) Restate results, next steps |
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Optimal Redundancy
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1. Tell them what you’re going to tell them! Then
2. Tell them! Then 3. Tell them what you’ve just told them! |
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Visual Aids
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Design the presentation as a whole
Think about how much time you have à number of slides Allocate the slides to the sections of your presentation. Should each section have the same number of slides? Design each individual slide Use visuals effectively |
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Use visual aids when you need to
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Focus audience’s attention
Reinforce your verbal message Stimulate interest Illustrate factors that are hard to explain without visualization |
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Remember: Visual aids should support _______ , not distract from it!
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Verbal message
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Don’t use visual aids to
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Impress your audience with complicated exhibits
Avoid interaction with your audience Present simple ideas that are easily stated verbally |
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Effective Slides
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Use sparingly!
Don’t overcrowd – but also don’t leave too much white space. Never read the slide to the audience. Use slides for key words Legible fonts Careful with colors, movements and sounds! |
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Consider: time you have to show a slide vs. amount of information on it. How?
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If you can’t help but crowding a slide use emphasis to help audience focus.
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Pie charts vs. tables: Which one better?
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Pie charts may hide information à information loss
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Line graph vs. bar chart
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Condensing big tables, selecting and highlighting the critical information
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Effective Presentations – Nonverbal Skills
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Where should I/others stand: Audience/PC/Screen? Check room beforehand!
Can I use the laptop/PC monitor in lieu of cards? Never 8.5*11” sheets! Does the audience need to see my back side always? |
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Body Language
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Eye contact
Voice: Background noise, room size Body movement: calibrated; guys: never both hands in pocket! Connection between speaker, audience and visual aid Transition to the next speaker |
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Case Write-up: Report vs. Memorandum
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Two forms – Report (research project) vs. Memorandum (case assignment)
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Report Structure (total length 10+ pages):
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Cover Page, Executive Summary, Main Body of Report (Problem Statement, Supporting Argument/Analysis, Alternatives, Recommendations, Next Steps), References, Appendix w/exhibits
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Memorandum includes..
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2 pages of text max. plus any charts/exhibits. Re. Heading – see Word templates! Link gives an illustrative example.
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Writing the Memo -- Parts
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1. Opening paragraph:
Context: Why this memo now? Present the Issue. Overview what follows. 2. Next paragraph: Response to the task (direct style) What is being recommended What key factors that influenced this decision 3. Next paragraph: Background to put recommendation in perspective so that reader understands the situation. What? When? Where? Why? 4. Then Discussion: Discarded alternatives and reasons why Potential risks 5. Next Steps: What? Who will do it? When? 6. Attachments: If there are any. In-text reference! Note: Parts 1-6 need to fit on 2 pages – you’ve got to be short and to the point! |
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Writing the Memo -- Style. What are you striving for?
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You are striving for:
good organization, clear and precise, complete, persuasive, concise, correct, inviting to read |
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How will you write memo? By remembering:
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Words: simple, clear, precise
Sentences; short, simple, direct, action oriented Paragraphs; short, idea-centered Facts and figures: Include facts and figures if necessary; stay simple and be clear; trends better than averages If exhibits: Keep them simple, use to support major points, all in appendix. |
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Writing the Memo -- Edit
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Is it well-organized with logical flow?
Is it clear and precise? Are the words simple and concrete, correct terms (e.g. profit ≠cost), sentences and paragraphs short? Is it complete (purpose, results, background, key facts and figures, next steps)? Is it persuasive? Is it concise? Can words be cut, sentences shortened? Is it correct (tone, formality) Is it written with the recipient in mind? What questions will the memo trigger? What are the weak points in the memo? |
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Additional Material
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About the case method from a student’s perspective
Consulting firms’ web sites: McKinsey, Boston Consulting Group http://business.library.emory.edu/info/career/consulting/case-int.html |
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About writing
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Brock, Better Business Writing. Crisp
Murdick, The Portable Business Writer. Houghton Mifflin http://owl.english.purdue.edu/owl/resource/590/01/ |
