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13 Cards in this Set

  • Front
  • Back

competitive attack

action to gain competitive advantage

counter attack

response to attack




awareness of attack


motivation to react


capability to fight

blue ocean strategy

tradtional competition: fighting in existing market




expanding the market
focus on non-consumers (IBM vs Apple)

collusion

collective attempts between competing companies to reduce competition

explicit collusion

companies directly negotiate output, fix pricing and divide markets (cartel - entity)

leniency programs

first confessor does not pay fines

tacit collusion

indirectly coordinate actions by signalling to reduce output and maintain pricing




dividing markets: airlines focusing only on profitable routes


mutual forbearance: reducing competition when rivals compete in multiple markets


competition authourities use judgement to detect collusions

recession

demand decreases - revenues decline
fixed costs remain
competition decreases
companies downsize (assets)

defensive moves

cutting costs




employee reduction (harms motivation)


improving operational efficiency (remains after recession)

offensive moves

improving competitiveness




investing in new assets (good)


developing new markets (good)

urgency for sustainibility

environmental effects of industrialization




rising population, poverty and inequality




NGOs as monitors and enforcers of social standards

CSR

renewable resources




prevent pollution




fair trade




enforce CSR on local partners




respect host communities




dont exploit local workers

summary

It is difficult to do effective business by ignoringsustainability!• CSR can be a useful approach for stakeholdermanagement!• Businesses can only survive when they are in profit!• CSR as window-dressing is likely to backfire!