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18 Cards in this Set
- Front
- Back
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Doubleclick |
Company acting as 1: Ad Servers for marketers and publishers 2: Exchanges
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Ominicon Group |
Agency |
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WPP |
Agency |
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Pictela |
Ad Servers on the Mktg side |
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Cadreon |
Agency Trading Desk |
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Bluekai |
Data Agrregator / DMP focusing on Intent to buy |
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Quantcast |
DMP/Data Aggregator focusing on demographic information |
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Audience science |
DMP focusing on Behavioral information |
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OpenX |
Ad Exchange |
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AdECN |
Ad Exchange |
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Measurement and Analytic Companies |
Nielsen, Ominture, Comscore |
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Exchanges |
OpenX, AdECN, Doubleclick, Facebook Exchange |
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Agencies |
Ominicron Group WPP Publicis Merkle Essence Yodle |
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Agency Trading Desks (ATDs) |
Cadreon Accuen Vivaki Impaq Rkun Digilant |
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Ad Servers |
Doubleclick OpenX adgear adzerk
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SSP's |
Rubicon PubMatic Admeld |
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Ad Networks |
Yahoo, Horizontal, Google, AOL, Bright Roll Conversant Microsoft Media Network Collective |
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DSP's |
Turn Invite Media Data XO Thetradedesk |
