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29 Cards in this Set
- Front
- Back
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campaign finance chair
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Coordinates the fund raising of a political campaign
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campaign manager
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The individual who travels with the candidate and coordinates the different aspects of the campaign.
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campaign-free media
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Coverage of the campaign by the news media, is free but also independent
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candidate debate
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forum in which political candidates face each other to discuss their platform, records, and character
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contrast ad
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Ad that compares the records and proposals of the candidates, with a bias toward the sponsor.
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direct mailer
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A professional who supervises a political campaign's direct-mail fund-raising strategies.
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general election campaign
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The part of a political campaign aimed at winning a general election.
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get-out-the-vote (GOTV)
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A push at the end of a political campaign to encourage supporters to go to the polls.
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hard money
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Legally specified and limited contributions that are clearly regulated by the Federal Election Campaign Act and by the Federal Election Commission.
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inoculation ad
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attempts to counteract the others sides negative ads before theyre aired (like being inoculated for a disease - take preemptive action against it)
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issue advocacy ads
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focus on an issue rather than a candidate
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matching funds
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Donations to presidential campaigns from the federal government that are determined by the amount of private funds a qualifying candidate raises.
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McCain-Feingold
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A campaign finance reform law of 2002 that strives to limit the influence made on public policy by interest groups that limits the groups' use of unregulated soft money.
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media campaign
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The part of a political campaign waged in the broadcast and print media.
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media consultant
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A professional who produces political candidates' television, radio and print advertisements.
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negative ad
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Advertising on behalf of a candidate that attacks the opponent's platform or character.
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nomination campaign
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That part of a political campaign aimed at winning a primary election.
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organizational campaign
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That part of a political campaign involved in fund-raising, literature distribution, and all other activities not directly involving the candidate.
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PAC
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Political Action Committee. Federally mandated, officially registered fund-raising committee that represents interest groups in the political process.
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paid media
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Political advertisments purchased for a candidate's campaign
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personal campaign
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That part of a political campaign concerned with presenting the candidate's public image
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political consultant
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Professional who manages acmpaigns and political advertisements for political candidates.
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pollster
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A professional who takes public opinion surveys that guide political campaigns.
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positive ad
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Advertising on behalf of a candidate that stresses the candidate's qualifications, family, and issue positions, without reference to the opponent.
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public funds
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Donations from the general tax revenues to the campaigns of qualifying presidential candidates.
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soft money
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The virtually unregulated money funneled by individuals and political committees through state and local parties.
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sound bytes
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Brief, clever quotes that will catch the media's attention and then be used on TV campaigns to leave a lasting impression of the candidate's character, policies, etc. on the voters who see it.
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spot ad
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Television advertising on behalf of a candidate that is broadcast in sixty-, thirty-, or ten-second duration.
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voter canvass
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the process by which a campaign gets in touch with individual voters, either by door-to-door solicitation or by telephone
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