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17 Cards in this Set
- Front
- Back
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Persuade Through Personal Character
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Ethos
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Persuade through the ability to arouse emotions
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Pathos
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Persuade Through Logic
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Logos
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The Canons of Rhetoric
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Invention, Style, Arrangement, Memory,Delivery
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Invention
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Process of deciding on the subject matter of one's speech and of discovering information and arguments that would lead to sound conclusions
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Style
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Process of selecting the proper words to convey a message.
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Plain Style
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Built Ethos by convincing the audience of the speakers good character. Logical, Clear, and Restrained.
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Middle Style
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Emphasized logos by impressing the audience with the soundness of the speakers position. Consisted of intricate argumentation and careful philosophical Distinctions.
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Vigorous Style
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Based on pathos:it"pulled out all the stops" and was eloquent and emotional.
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Arrangement
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Described ways to order ideas effectively
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Memory
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Ability to hold content,style, and arrangement in one's mind.
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Natural Signs
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Created by God
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Conventional Signs
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Created By Humans
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Classical Approach
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Set out to recover the insights of the great classical rhetoricians
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Investigated the relationship of communication and thought through a scientific way.
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Psychological/epistemological Approach
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Focused on writing and speaking as art form, developing critical standards for judging drama, poetry, and oratory.
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Belletristic Approach
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Designed elaborate systems of instruction to improve speakers verbal and nonverbal presentation
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Elocutionary Approach
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