Http://www.homeworkstudent.com/products/mkt-421?pagesize=12

Front 1

http://www.homeworkstudent.com/products/mkt-421?pagesize=12

http://www.homeworkstudent.com/products/mkt-498?pagesize=12

Back 1

Week 1Individual Assignment: Purpose and Value of Integrated Marketing Paper

Write a 700- to 1,050-word paper in which you describe the
purpose and value of integrated marketing. In your paper, investigate a company
and determine if the company has an integrated marketing campaign for a product
or service they sell. Address the following in your paper:

If the company has an integrated marketing plan, what value does the plan add?

If the company doesn’t have an integrated marketing plan, how might the company
benefit from having an integrated marketing plan?

Format your paper using APA 6 standards.

Week 2 Marketing Analysis Paper

Write a 1,400- to 1,700-word paper in which you identify the different types of analysis used by marketers to determine product positioning, competitive positioning, customer perceptions, and distribution-channel analysis.

Compare the strengths and weaknesses of each method and asses the different types of marketing analysis required to develop a marketing strategy.

Front 2

MKT 498 All DQs

Back 2

http://www.homeworkstudent.com/products/mkt-498?pagesize=12

Front 3

MKT 498 Week 1 Purpose and Value of Integrated Marketing Paper

http://www.homeworkstudent.com/products/mkt-498?pagesize=12

Back 3

Week 1Individual Assignment: Purpose and Value of Integrated Marketing Paper

Write a 700- to 1,050-word paper in which you describe the
purpose and value of integrated marketing. In your paper, investigate a company
and determine if the company has an integrated marketing campaign for a product
or service they sell. Address the following in your paper:

If the company has an integrated marketing plan, what value does the plan add?

If the company doesn’t have an integrated marketing plan, how might the company
benefit from having an integrated marketing plan?

Format your paper using APA 6 standards.

Front 4

MKT 498 Week 2 Marketing Analysis Paper

http://www.homeworkstudent.com/products/mkt-498?pagesize=12

Back 4

Week 2 Marketing Analysis Paper

Write a 1,400- to 1,700-word paper in which you identify the different types of analysis used by marketers to determine product positioning, competitive positioning, customer perceptions, and distribution-channel analysis.

Compare the strengths and weaknesses of each method and asses the different types of marketing analysis required to develop a marketing strategy.

Formatyour paper consistent with APA guidelines.

Front 5

MKT 498 Week 3 Target Market Paper

http://www.homeworkstudent.com/products/mkt-498?pagesize=12

Back 5

Week 3 Individual Assignment: Target Market Paper

* Select the product or service from the Integrated Marketing Discussion in Week Two.

Front 6

MKT 498 Week 4 Alternative Marketing Options

http://www.homeworkstudent.com/products/mkt-498?pagesize=12

Back 6

Week 4 Individual Assignment: Alternative Marketing Options Paper

Select the product or service from the Integrated Marketing Discussion in Week Two.

Write a 700- to 1,050-word paper in which you rank a minimum of five marketing options
under the categories of advertising, personal selling, public relations, and
promotions. Include the following in your paper:


Evaluate the strengths and weaknesses of each communication venue and justify your choices based on the target market and the competition.

· Determine marketing tactics necessary to achieve the desired goal of branding, positioning statement, and competitive advantage for the product or service.

Front 7

MKT 498 Week 4 Marketing Position and Statement Presentation

Back 7

http://www.homeworkstudent.com/products/mkt-498?pagesize=12

Front 8

MKT 498 Week 5 Integrated Marketing Communications Plan

Back 8

http://www.homeworkstudent.com/products/mkt-498?pagesize=12