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17 Cards in this Set
- Front
- Back
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COS |
Content Optimization System Hosts web content (landing page, blog, CTA) - writes code on back end |
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DNS |
Domain Name Server Address book for websites |
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CNAME |
Type of DNS record used by HS Need subdomain in URL to host through HS |
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Subdirectories |
Must point to same server as their website |
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HS Tracking Code |
Tracks website info for those not hosted on HS, similar to google analytics |
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How to add contacts |
Manually, Import, Form submission, API (application program interface) |
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Property History |
Shows value changes and historical record |
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Lifecycle Stage |
Most important property - where cust. is in buyers journey subscriber, lead, MQL, SQL,Opportunity, Customer, Evangelist, Other |
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Lead Scoring |
How likely is lead to become a customer |
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Forms |
Gather info and convert leads to customers Found on landing pages |
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Landing Pages |
Concise, value of offer, white space, no navigation, social sharing options, testimonial, redirect to TY page to further intrigue |
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Hidden Fields |
Information that would confuse customer but is beneficial to you |
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Progressive Profiling |
Smart option recognizes visitor and asks queued questions, stores prior answers |
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Mixed Submissions |
Need to be manually separated |
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Disable Cookie Tracking |
During road shows or events where multiple people use same device to input info |
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Can-Spam Laws |
Marketers must include unsubscribe option in e-mail. HubSpot does not allow marketers to purchase lists |
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Workflow |
Automation tool, cuts out manual efforts. Available to professional/enterprise customers. Starting critera - if/then - delay - end |
