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10 Cards in this Set
- Front
- Back
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Annual Objectives
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short-term milestones that help reach long-term goals
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Competitive Advantage
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anything a firm does especially well compared to rival firms
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Empowerment
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giving the employees to make decisions
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Environmental scanning
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conducting research and gathering external info
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Internal strengths/weaknesses
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a firm's controllable activities that a performed well or poorly
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Intuition
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used for making decisions in situations of great uncertainty
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Long range planning
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to optimize for tomorrow the trends of today
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Long Term Objectives
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more than one year
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Mission Statements
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identifies the scope of a firm's operations in product and market terms
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Policies
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the means by which annual objectives will be achieved; guidelines, rules and procedures
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