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12 Cards in this Set

  • Front
  • Back

What's the overall model proposed by Ajzen?

• attitude + subjective norms + perceived behavioural control = intention = behaviour

What is meant by attitude?

• this concerns how desirable a persons believe a behaviour is


• beliefs about the consequences of performing the behaviour and an appraisal of the value the consequences (this is good)

What is meant by subjective norms?

• beliefs about what we think significant others feel is the right thing to do


• beliefs about what other people are actually doing e. Believing that friends think smoking is acceptable

What is meant by perceived behavioural control?

• the extent to which a person believes they can perform the behaviour e.g have enough money to buy cigarettes


• known as self efficacy


• self efficacy reflects past experiences of trying to quite for example as well as obstacles

Attitude, subjective norms, perceived behavioural control leads to intention, which means?

• decision to engage in a behaviour


• thinking about doing smoking

Intention leads to behaviour, which means?

• smoking the cigarette

What are basic summary of the theory of planned behaviour?

• attitude (it will make me cool) + subjective norms (do my friends like smoking) + perceived behavioural control (I can afford to do this) = intention (why not try it) = behaviour (yolo let's do it)

Slater et al. supports the role of attitude on planned behaviour, what did he find when trying to reduce cannabis?

• by emphasising that a positive attitude towards cannabis is inconsistent with being independent and achieving aspirations


• this was an effective way to reduce cannabis use

How does Wilson and Kolander support the role of subjective norms in influencing addictions?

• adolescents often have inaccurate subjective norms and believe that more people smoke than is true


• therefore smoking can be recurs by providing accurate statistics about how few people actually smoke

When Godin et al. surveyed and interviewed adults, they found support for perceived behavioural control being an important predictor of giving up smoking

anti smoking interventions should emphasise that giving up smoking is not easy as it requires a lot of power and effort

Armitage et al. doesn't agree that the theory of planned behaviour doesn't take into account emotions

• the model is too rational and doesn't take into account emotions which drive their behaviour in real life situations

The model doesn't consider the role of intentions when drunk states Macdonald et al.

• intentions are measured when sober, however intentions can change because of alcohol


• it was found that being drunk led to intentions of having risky unprotected sex