Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
47 Cards in this Set
- Front
- Back
|
Bill Gates & Bill Palmer
|
- in charge of software
- 3 largest softward companies- Lotus, word perfect, microsoft (had DOS) |
|
|
Stealing
|
-Great artists steal
1984- came out on superbowl the 1st Ad that came out and was hollywood style - this AD changed the way thtat advertising was on TV |
|
|
applications
|
- 1984 applications were scarce
- sales went down because of this |
|
|
more advances at PARC
|
- John Warnack invented a printer that would print on the screen (adobe)
|
|
|
APPLE
|
- canceled their internal produc and bought 19.9% of adobe and get desktop publishing
- found it's killer application |
|
|
trying to save apple
|
- John Scully thought of a strategy to save the company
- steve took it as a personal attack, that he hired the wrong guy and destroyed everything he worked for in the company - company had very mixed feelings |
|
|
Moving on
|
- applied California lifestyle to computer force
- apple picked up and were selling 1 million - didn't take Bill into account |
|
|
Bill Gates
|
- came up with Windows, to defend DOS, put a GUI on top of it
|
|
|
Steve Ballmer
|
- now President, Bill Gates stepped down
|
|
|
Windows and DOS
|
- All ran on DOS until 1995
|
|
|
Apple sued Microsoft
|
- for stealing look and feel of GUI
- apple lost - windows 3 made PC as easy to operate as a MAC |
|
|
IBM and Microsoft
|
- 1984 IBM hired microsoft to develop program that would only work for them
- although MAC has better technology windows (microsoft) is versitale and works on everything |
|
|
Larry Ellison
|
- head of oracle
- oracle does software that manages data- Ebay, Amazon - Larry loves the internet |
|
|
Microsoft's future
|
- their future is not assured
|
|
|
Steve Jobs & Pixar
|
- buys in to Pixar now CEO of pixar
- every movie has grossed millions, track record is 100% - goes back to appke, comes up with ipod etc. - Disney bought Pixar- Richest Disney shareholder now running Apple |
|
|
IBM now
|
- mostly doing consulting and software development
|
|
|
Intel
|
- invented micro processor
- power 80% of today's computers - California style business- everyone in cublices without doors including the chairman |
|
|
Homebrew computer club
|
- Altair, 1st computer just flipping switches
|
|
|
Guy who solved the problem
|
- Paul Allen
- cofounded microsoft with Bill gates (roomate) - create basic interpreter, software for company - basic with paper tape into the altair and it worked |
|
|
Albequerque New Mexico
|
- had an apartment , Bill was 19, developed basic
- made altair able to use for fun and work |
|
|
Apple
|
- Steve Washlack
- Steve Jobs - microcomputers - came up with Apple company - started by hackers working as alice and wonderland characters at the mall |
|
|
Apple 2
|
- stole the show at west coast computer show
|
|
|
Killer APP
|
- Dan Brickland
- VisiCalc from Harvard Business School - 1st spreadsheet - got a program to recalculate numbers |
|
|
VISICALC
|
- visible calculatior, wasn't called spread sheet at the same
- 1979 for $100 after slow start took off (sold Bedford, Ma) - answered all what if questions - effect was huge - made Apple 2 make history - didn't patent product |
|
|
1980
|
- Apple had 50% of the market share
- but big blue IBM was on the move and just around the corner |
|
|
LOTUS 1,2,3
|
- easy as 1, 2, 3
- 3 main functions - calculate - display, graph - databases - duplicated visi-calc for IBM - became their killer app - excel is same thing - all spreadsheets - 2nd major electronic spreadsheet |
|
|
Hospitality Applications
|
- anything that involves math
- income statement, balance sheet - anything to do with databasing and lists - important to learn excel, better skills to have |
|
|
Starwood
|
- great strategy of synergy
|
|
|
Boston
|
-Sheraton
|
|
|
LA
|
- Hilton
|
|
|
Sheraton and Hilton
|
- both had 400+ properties, Hilton starts buying Sheraton stock because they had alot of cas, wanted to take over sheraton
- Hilton is about to hostally take over - Sheraton finds this little compnay with 15 hotels (starwood) give them a stock swap because starwood couldn't give them the money - went to stock holders and said that because of the paired shared REIT status that starwood had they were a better buyer b.c no taxes |
|
|
other companies upset
|
- Hilton, upset
- Marriot and other companies also upset at the breaks these paired shared REIT companies had - government took loophole away - Wyndham and Starwood became C-corporations |
|
|
5 opportunities
|
1. Franchising/owners- managers want to do one thing, owners another
2. re-branding 3. fragmented technology company 4. legacy systems 5. IT attitude |
|
|
Rebranding
|
- same hotel changing flags
- do not know if ownership or management changed - PMS usually remains the same, have several different PMS systems connecting to one CRS system - systems must talk to each other, have ot pay someone to transfer data to talk to each other |
|
|
fragmented technology
|
- different PMS
|
|
|
Legacy systems
|
- old and outdated, still PMS/DOS system probably in about 1 out of 5 hotels
|
|
|
IT attitutde
|
- "high touch with tech"- still have an attitude of technology getting in the way of a personal touch in hospitality
|
|
|
Wyndham technology strategy
|
- 1. ASP-PMS
2. Centralize 3. Tech-in house 4. Own their own hotels |
|
|
ASP-PMS
|
- ASP application service provider
- putting on the web makes it cost effective and easy ot get - every hotel or computer has PMS on computer- Wyndam says this crazy put it on the web if we change in anything everyone has updates right away |
|
|
Centralize
|
- CRS with the PMS, going to make it connected
- good because there is possibility of something going wrong when interfaced - also connected CRM - customer relations management - guest folios, trends about consumers and individual information - their CRm was WBR wyndham by request |
|
|
Tech-in house
|
- cheaper and more controlled
|
|
|
own their own hotels
|
- afforded them unique technology
- paired shared REIT even when disolved have some technology in place |
|
|
Exhibit 4
|
- every other hotel company owns a small percentage of their hotels
|
|
|
Exhibit 5
|
- clear problem with Wyndham's data
- Revpar 2001 is wrong because their other caulculations went down - REVPAR= rate x occupancy rate and occupancy went down |
|
|
Wyndham compared to other hotels
|
- ADR less than competitiors, REVPAR lower
- best occupancy in market, lower rates |
|
|
Exhibit 5,6,7
|
- brand preference- they've grown from 0-2%
- #1 thing people choose, location 2- experience with hotel - 3 - dropping rate was not bad idea 4- room rate |
|
|
what business travelers are looking for
|
- safe clean, friendly
- value - streaming - business services - wyndham can meet all those things - people take average 1 to 3 trips a year |
