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24 Cards in this Set
- Front
- Back
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Attractions
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Items of specific interest to travelers, such as natural wonders, man-made facilities and structures, entertainment, and activities.
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Client
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A person or business that pays for professional services or products of people or businesses.
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Consumer
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The actual user of a product or service.
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Customer
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The buyer of a product or service.
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Destination
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The geographic location to which a traveler is going.
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Discretionary travel
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A trip taken by choice rather than out of necessity
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E-commerce
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The sale of products and services over a Web site.
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Events
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Activities planned around specific events or activities in an area.
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Euro
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A person or company that acts as a link between the producer of a product or service and the consumer of that product or service.
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Inbound tourism
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non-resident visitor arrivals to the United States.
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Marketing concept
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The business philosophy that focuses on understanding and meeting the needs of customers.
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Mass tourism
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A twentieth century trend during which the working and middle classes began traveling in large numbers for leisure purposes.
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Moment of truth
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The moment that an employee interacts with a customer related to a business activity.
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Needs
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Things a person must have to exist, such as food, shelter, and clothing.
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Relationship marketing
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The process of building and nurturing ongoing, solid relationships with customers.
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Retailer
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A middleman, such as a travel agent, who sells directly to the customer.
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Target market
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The market that a company has identified and toward which marketing efforts are directed.
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Theme park
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An amusement park in which the rides, attractions, shows, and buildings revolve around a central theme or group of themes.
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Tour
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A prearranged, prepaid journey, usually including an itinerary of leisure activities, to one or more destinations and a return to the point of origin.
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Tourism
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All the components of the travel industry used to serve the needs and wants of tourists and to attract travelers to a destination.
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Tourist
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A person who travels at least 100 miles from home to visit an area for business and/or pleasure for 24 hours or more.
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Travel industry
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The business segment that provides transportation, lodging, dining, attractions, entertainment, guide services, and other travel elements related to tourism.
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Trends
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Identifiable changes in consumers’ preferences for activities, goods, and services.
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Wants
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Things a person may like to have but which are not critical for survival.
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