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16 Cards in this Set
- Front
- Back
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underlying reasons for growth of automobile in US
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gasoline - cheap and plentiful;
manufacturing innovations - production of less expensive automobiles; installment plan - start of widespread buying on credit; large-scale road building - provided more access for people; |
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US govt highway building
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US Highway 66 - 2,448 miles from Chicago to LA; one of the large federal highway projects; also push to bring tourists to National Parks by auto by massive road building in this era by federal government
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impact of road building
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roads replaced railroads in some areas helping to cause some towns to become boom towns, while other towns not on major routes declined in growth; (see also urban sprawl); autos also led to pollution, congestion, serious injuries.
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urban sprawl
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road building led to urban sprawl in some places; e.g. towns and businesses sprang up along roads and highways
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growth of air travel
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airlines grew in this period - similar reasons as auto industry (e.g. cheap and plentiful fuel; manufacturing innovations, culture of installment payments); [note Henry Ford also manufactured airplane motors]
Major reason airlines flourished as they began to carry mail; also see cards on impact of installment plan, advertising, etc. |
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growth of airline industry
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fostered by WWI, industry continued to grow; airline companies began carrying mail for US (air freight) and passengers (see also card on growth of air travel). First trans Atlantic flight (commercial) 1927; also start of aircraft companies like Lockheed (1927); Boeing grew massively in this period
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electricity
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electricity transformed the US, esp. rural areas which were becoming "electrified" during this era; this led to more growth in smaller cities and towns outside of large metropolitan areas (see also electric appliances)
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Roaring 1920's
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general affluence of US during this period; WWI (the war to end all wars) was over; industries flourished; Americans owned 40% of the World's wealth [2009 about 22%+/-2%]
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Charles Lindbergh and Amelia Earhart - why important
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individual achievements as well as "excitement" of air travel for people
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growth of advertising industry
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industry started using "scientific methods" e.g. hired psychologists to help design ways to sell products; [example - Listerine 1923]
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growth of service clubs
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Rotary, Kiwanis, Lions Clubs grew showing that business people could not only make money--but use that money and goodwill to serve humanity
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globalization
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We talk about "globalization" today as if it were a new concept; but it is not. During the 1920's globalization was fostered by global markets (e.g. wheat); discuss pros and cons of the globalized wheat market
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installment plan
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people began buying on credit, e.g. payments over an extended period of time; banks extended (and overextended) credit to consumers for cars, electronic appliances, etc.
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electric appliances (growth)
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Cheap energy for manufacturing, assembly line improvements, access to raw materials, all brought the net cost of electric appliances down. Coupled with installment plan as well as general societal feelings of well-being (e.g. WWI was over, societal improvements of the Progressive era were being felt), and the creation of markets - use and ownership of small electric appliances mushroomed in this period
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3 groups that did not share in the new wealth of the Roaring 1920's
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textile workers were still paid very little; there were huge financial losses in mining and farming; farmers especially were in debt as they changed to a more mechanized, machine intensive style of farming (this is partially why they were so vulnerable to the downturn in the wheat market; also they used marginal lands which were susceptible to drought adding to losses (South were very poor)
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President Calvin Coolidge's administration (followed by Pres. Herbert Hoover)
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known for: pro business; low tariffs; easy credit; minimal governmental interference in business; low taxes
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