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41 Cards in this Set
- Front
- Back
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The man with the golden arm
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Saul Bass
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ABC, UPS, IBM
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Paul Rand
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Pioneer of Digital Design
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April Greiman
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"I Love New York" logo
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Milton Glaser
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Unimark international, American Airlines Logo
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Massimo Vignelli
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First used the term "graphic designer" to describe his professional activities
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W.A. Dwiggins
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The worlds leading analyst of graphic information
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Edward Tufte
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Art Director for Harper's Bazaar for 24 years
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Alexey Brodovitch
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ITC Avante Garde
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Herb Lubalin
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Citi logo
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Paula Scher
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Considered the father of Swiss Punk, new wave typography
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Wolfgang Weingart
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Founder of Push Pin Studios along with Milton Glaser and Edward Sorel
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Seymour Chwast
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Developed graphic deign program at Yale University
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Alvin Lustig
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First American graphic designer to be honored with a one-man exhibition at the Museum of Modern Art in 1937
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Lester Beall
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Averages design and production of about 75 book jackets annually
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Chip Kidd
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Catalog Design, Catalog Design Process, Sweet's Catalog Design Service, Visual Design in Action
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Ladislav Sutner
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Answer to image #1
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Paleoglyphs
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Answer to image #2
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Cuneiform
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Answer to image #3
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Heiroglyphs
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Answer to image #4
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Reed brush holder
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Answer to image #5
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drawstring sack for dried ink cakes
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Answer to image #6
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Pallette
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Answer to image #7
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Chops
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Answer to image #8
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Greek juror ballots
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Answer to image #9
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Latin Alphabet
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Answer to image #10
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revolving typecase
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Greek for "sacred carving" after the egyptian for "the gods words"
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Heiroglyphics
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the term for printing through the use of independent, movable, and reusable bits of metal, each of which has a raised letterform on its top
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typography
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a set of visual symbol or characters used to represent the elementary sounds of a spoken language
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alphabet
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pictures and/or pictographs repreenting words and syllables which the same or similar sound as the object is depicted. For example, a picture of a "bee" and a "leaf" to mean "believe"
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Rebus writing
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small lines extending from the ends of the major strokes of a letterform
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serifs
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paper like substrate which grew along the Nile in shallow marshes and pools. Used for manuscripts.
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papyrus
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the finest parchment, made from smooth skins of newborn calves
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vellum
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gatherings of two, four, or either, sheet that could them be folded, stitched, and combined into codices with pages like a modern book.
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signature
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an ancient writing system still used today by more people than any other visual language system
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chinese calligraphy
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its connotations of birth and beginning cause seventeeth-century writers to adopt it as a name for books printed from Gutenberg's invention of typography until the end of the fifteenth century
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incunabula
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the application of red-ink initials and titles to a printed book by a scribe
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rubrication
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an inscription of a manuscript or book, usually at the end, containing facts about its production
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colophon
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strokes of a letterform dropping below the baseline
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descenders
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the Muslim holy book written in the Arabic alphabet and believed to contain great truths revealed by the Allah (god) to Muhammad
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Koran
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the joining of two letters next to each other to create more even spacing and greater legibilty
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ligature
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