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41 Cards in this Set

  • Front
  • Back
The man with the golden arm
Saul Bass
ABC, UPS, IBM
Paul Rand
Pioneer of Digital Design
April Greiman
"I Love New York" logo
Milton Glaser
Unimark international, American Airlines Logo
Massimo Vignelli
First used the term "graphic designer" to describe his professional activities
W.A. Dwiggins
The worlds leading analyst of graphic information
Edward Tufte
Art Director for Harper's Bazaar for 24 years
Alexey Brodovitch
ITC Avante Garde
Herb Lubalin
Citi logo
Paula Scher
Considered the father of Swiss Punk, new wave typography
Wolfgang Weingart
Founder of Push Pin Studios along with Milton Glaser and Edward Sorel
Seymour Chwast
Developed graphic deign program at Yale University
Alvin Lustig
First American graphic designer to be honored with a one-man exhibition at the Museum of Modern Art in 1937
Lester Beall
Averages design and production of about 75 book jackets annually
Chip Kidd
Catalog Design, Catalog Design Process, Sweet's Catalog Design Service, Visual Design in Action
Ladislav Sutner
Answer to image #1
Paleoglyphs
Answer to image #2
Cuneiform
Answer to image #3
Heiroglyphs
Answer to image #4
Reed brush holder
Answer to image #5
drawstring sack for dried ink cakes
Answer to image #6
Pallette
Answer to image #7
Chops
Answer to image #8
Greek juror ballots
Answer to image #9
Latin Alphabet
Answer to image #10
revolving typecase
Greek for "sacred carving" after the egyptian for "the gods words"
Heiroglyphics
the term for printing through the use of independent, movable, and reusable bits of metal, each of which has a raised letterform on its top
typography
a set of visual symbol or characters used to represent the elementary sounds of a spoken language
alphabet
pictures and/or pictographs repreenting words and syllables which the same or similar sound as the object is depicted. For example, a picture of a "bee" and a "leaf" to mean "believe"
Rebus writing
small lines extending from the ends of the major strokes of a letterform
serifs
paper like substrate which grew along the Nile in shallow marshes and pools. Used for manuscripts.
papyrus
the finest parchment, made from smooth skins of newborn calves
vellum
gatherings of two, four, or either, sheet that could them be folded, stitched, and combined into codices with pages like a modern book.
signature
an ancient writing system still used today by more people than any other visual language system
chinese calligraphy
its connotations of birth and beginning cause seventeeth-century writers to adopt it as a name for books printed from Gutenberg's invention of typography until the end of the fifteenth century
incunabula
the application of red-ink initials and titles to a printed book by a scribe
rubrication
an inscription of a manuscript or book, usually at the end, containing facts about its production
colophon
strokes of a letterform dropping below the baseline
descenders
the Muslim holy book written in the Arabic alphabet and believed to contain great truths revealed by the Allah (god) to Muhammad
Koran
the joining of two letters next to each other to create more even spacing and greater legibilty
ligature