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40 Cards in this Set
- Front
- Back
When did men start wearing shorts?
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1940's
Hollywood was a large influence in menswear. Men started wearing shorts. |
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What drastic and shocking theme appeared in 1940's ads?
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NUDITY!
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Paul Poiret
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1904 set up his own business.
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Which designer turned his wife into a fashion icon?
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Paul Poiret
He educated and cultured his wife Denise and she became his muse for his design inspirations. |
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First designer to link fragrance to fashion?
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Paul Poiret
1904-1914 Named it "ROSE" after his 1st daughter and favourite flower. |
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His designs are inspired by Egyptian and Oriental styles.
Had lavish parties to reflect the theme of his designs and promote them. |
Paul Poiret - started 1904
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Tunic 1913
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P. Poiret - inspired by Egyptian dress to wear over sultan pants.
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WWII
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1939 - 1945
60 mil. killed = half civilians |
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"Little Boy"
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The bomb dropped on Hiroshima = 40% of populations killed
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How did Ads change after wwii?
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They were meant to put women back into the homemaker roles now that the war was over and they didn't need to work.
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Twin Set
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A matching set of shirt and cardigan.
50's |
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What accessory was most popular 1940-50's?
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PEARLS!
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The "New Look"
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1947 - Christian Dior
Small waste, generous skirt, small feminine shoulders. |
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Balenciaga
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Cristobal Balenciaga
Began in Spain but moved to Paris in 1930's. |
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Super famous Balenciaga Wedding dress
1967 One of the last big designs. Closed business in 1968 and passed away in 1972. |
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"If you make a mistake make it a new one"
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Charles James
1953 - The clover Dress Perfectionist and difficult to work with. |
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The Down Jacket
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Charles James 1937
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The Edwardian Look in 1950's
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Men's long jacket.
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Ideal 50's body shape?
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Women wore bones corsets to achieve a tiny waist.
Large busts were popular so women would stuff their bras. |
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1950's women's pants became fitted and cropped.
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Teddy Boy
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1950's
Men's fashion - long jacket, greased hair, tight pants. 1950's first youth movement. Youth wanted a new look. |
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Functional Clothing
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Post war - clothing meant to do it's job and nothing more.
No excess fabric was to be wasted on unnecessary design details. It was illegal to hire labour for unnecessary detail. |
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Clothes Rationing
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During 1941, clothing rationing was enforced.
People were only allowed to buy a certain amount of clothes. |
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Norman Hartnell
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Appointed dressmaker to Queen Mother 1940's and Queen Elizabeth II in 1957.
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Cultural Icon for women in US during WWII
Was meant to inspire women to be strong and work in factories |
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ATS
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Auxiliary Territorial Service - 1938's (prior to WWII)
The ATS was made up from three organizations of women – the Emergency Services, First Aid Nursing Yeomanry and the Women’s Legion Meant to aid men in war |
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Abram Games
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1940's
Official war artist |
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Women painted on stockings during the war because they were in a short supply.
1940's |
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Pin - Up
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1940's - 50's
Little clothing and only slightly suggestive poses |
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Sheath Dress
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1950's
Very tight - cinched at waist and tight around legs. |
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Pointy bustiers and padded underwear were popular in the 1950's
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Break time!
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I FRIGGIN WISH
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Travelling Gown
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Simple and elegant clothes meant for travel during Edwardian Period.
1900's |
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Morning Coat
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aka Lounging Coat
1900's |
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Resort Wear
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The dude in the middle is doing it right.
Resort wear - usually white. 1910 |
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Henry Poole
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Claimed a victorian gentleman who needed 16 different outfits to suit all occasions.
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A Professional Beauty
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A socialite who was invited to parties and gifted generously.
She did not need to come from money. |
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What was important during La Belle Epoque?
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Spending more mney on clothes than necessities.
1890's |
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Why did women need ready-to-wear in 1890's?
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They were first able to earn for themselves and needed working clothes.
1894-98 |
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Mrs. Jay Goulde
one-upping Queen Alexandra's elaborate pearl necklace with her own, worth $50 thou |