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40 Cards in this Set

  • Front
  • Back
When did men start wearing shorts?
1940's

Hollywood was a large influence in menswear.

Men started wearing shorts.
1940's

Hollywood was a large influence in menswear.

Men started wearing shorts.
What drastic and shocking theme appeared in 1940's ads?
NUDITY!
NUDITY!
Paul Poiret
1904 set up his own business.
Which designer turned his wife into a fashion icon?
Which designer turned his wife into a fashion icon?
Paul Poiret

He educated and cultured his wife Denise and she became his muse for his design inspirations.
First designer to link fragrance to fashion?
First designer to link fragrance to fashion?
Paul Poiret

1904-1914

Named it "ROSE" after his 1st daughter and favourite flower.
His designs are inspired by Egyptian and Oriental styles.

Had lavish parties to reflect the theme of his designs and promote them.
His designs are inspired by Egyptian and Oriental styles.

Had lavish parties to reflect the theme of his designs and promote them.
Paul Poiret - started 1904
Tunic 1913
P. Poiret - inspired by Egyptian dress to wear over sultan pants.
P. Poiret - inspired by Egyptian dress to wear over sultan pants.
WWII
1939 - 1945

60 mil. killed = half civilians
"Little Boy"
The bomb dropped on Hiroshima = 40% of populations killed
How did Ads change after wwii?
How did Ads change after wwii?
They were meant to put women back into the homemaker roles now that the war was over and they didn't need to work.
Twin Set
A matching set of shirt and cardigan.

50's
A matching set of shirt and cardigan.

50's
What accessory was most popular 1940-50's?
PEARLS!
PEARLS!
The "New Look"
1947 - Christian Dior

Small waste, generous skirt, small feminine shoulders.
1947 - Christian Dior

Small waste, generous skirt, small feminine shoulders.
Balenciaga
Cristobal Balenciaga 

Began in Spain but moved to Paris in 1930's.
Cristobal Balenciaga

Began in Spain but moved to Paris in 1930's.
Super famous Balenciaga Wedding dress

1967

One of the last big designs. Closed business in 1968 and passed away in 1972.
"If you make a mistake make it a new one"
"If you make a mistake make it a new one"
Charles James
1953 - The clover Dress

Perfectionist and difficult to work with.
The Down Jacket
The Down Jacket
Charles James 1937
The Edwardian Look in 1950's
Men's long jacket.
Men's long jacket.
Ideal 50's body shape?
Women wore bones corsets to achieve a tiny waist.
Large busts were popular so women would stuff their bras.
Women wore bones corsets to achieve a tiny waist.
Large busts were popular so women would stuff their bras.
1950's women's pants became fitted and cropped.
Teddy Boy
1950's
Men's fashion - long jacket, greased hair, tight pants.

1950's first youth movement. Youth wanted a new look.
1950's
Men's fashion - long jacket, greased hair, tight pants.

1950's first youth movement. Youth wanted a new look.
Functional Clothing
Post war - clothing meant to do it's job and nothing more.

No excess fabric was to be wasted on unnecessary design details.

It was illegal to hire labour for unnecessary detail.
Clothes Rationing
During 1941, clothing rationing was enforced.

People were only allowed to buy a certain amount of clothes.
Norman Hartnell
Appointed dressmaker to Queen Mother 1940's and Queen Elizabeth II in 1957.
Appointed dressmaker to Queen Mother 1940's and Queen Elizabeth II in 1957.
Cultural Icon for women in US during WWII
Was meant to inspire women to be strong and work in factories
ATS
Auxiliary Territorial Service - 1938's (prior to WWII)

The ATS was made up from three organizations of women – the Emergency Services, First Aid Nursing Yeomanry and the Women’s Legion

Meant to aid men in war
Abram Games
1940's 
Official war artist
1940's
Official war artist
Women painted on stockings during the war because they were in a short supply.
1940's
Pin - Up
1940's - 50's

Little clothing and only slightly suggestive poses
1940's - 50's

Little clothing and only slightly suggestive poses
Sheath Dress
1950's 

Very tight - cinched at waist and tight around legs.
1950's

Very tight - cinched at waist and tight around legs.
Pointy bustiers and padded underwear were popular in the 1950's
Break time!
Break time!
I FRIGGIN WISH
I FRIGGIN WISH
Travelling Gown
Simple and elegant clothes meant for travel during Edwardian Period.

1900's
Simple and elegant clothes meant for travel during Edwardian Period.

1900's
Morning Coat
aka Lounging Coat 

1900's
aka Lounging Coat

1900's
Resort Wear
The dude in the middle is doing it right. 

Resort wear - usually white.

1910
The dude in the middle is doing it right.

Resort wear - usually white.

1910
Henry Poole
Claimed a victorian gentleman who needed 16 different outfits to suit all occasions.
A Professional Beauty
A socialite who was invited to parties and gifted generously.

She did not need to come from money.
What was important during La Belle Epoque?
Spending more mney on clothes than necessities.

1890's
Why did women need ready-to-wear in 1890's?
They were first able to earn for themselves and needed working clothes.

1894-98
Mrs. Jay Goulde

one-upping Queen Alexandra's elaborate pearl necklace with her own, worth $50 thou