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15 Cards in this Set
- Front
- Back
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used orbiting satellites to relay exclusive programming to local cable television systems in 1975.
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Gerald Levin
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True or False? Mary Tyler Moore's role as a television producer showed that women could succeed in a male-dominated business.
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True
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The Federal Communications Act was expanded to include _____ in 1934.
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Television
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True or False? Originally, television infrastructure in the United States had a two-tier system, one of locally licensed stations stations, the other consisting of national networks.
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True
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Why didnt Fox have news in its start up years?
A) Fox felt it couldnt compete with Dan Rather. B) News operations are costly, and fox needed to keep costs down C) Fox target over-55 audience had little interest in news. D)Rupert Murdochs journalist heritage was more sensational than factual. |
B) News operations are costly, and fox needed to keep costs down.
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True or False? In television's early days, ABC's hallmark was live programming.
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False
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This pioneer broadcast journalist became famous for his World War II radio reporting from Europe.
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Edward R. Murrow
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True or False? The term public television preceded educational television
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False
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An advertisers pre-season commitment as the sponsor of a show is the ________.
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Upfront
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What were the early local cable systems called?
A) VHFs B) CATVs C) UHFs D) EHFs |
B) CATVs
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The original infrastructure of U.S. television of local stations with national networks is called the ___________ system.
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Two - Tier
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True or False? Disney owns MTV.
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False
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When Michael Novak wrote that "television is a milder of the soul's geography", he is arguing that it____
A) Preidisposes viewers to be environmentalists B) Tutors the unformed mind and teaches it how to think C) Preprograms children to behave properly D) Works against healthy emotional responses to religious rituals |
B) Tutors the unformed mind and teaches it how to think
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Todays concept of public television had roots in the 1960s in the
A) Carnegie Commision on Educational Television B) Federal Radio Commision C) National Association of Attornys General. D) Federal Trade Commision |
A) Carnegie Commision on Educational Television
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This broadcast visionary built RCA and NBC.
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David Sarnoff
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