Hilmes Chapter 9 Terms

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The Personal is political

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Political phrase that broke down the dichotomy of private and public

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The Underground Press
-Village Voice
-MS
-Rolling Stone

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shoestring papers, newsletters, and magazines sprang up to allow the various political and social groups to communicate with themselves and the outside world.
-anti establishment newspaper
-feminist
-Music

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Pacifica Network

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First example of public radio that wasn't educational or religious

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Cigarette advertising

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1

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Network owned and Operated Station

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A station owned and operated by one of the three
commercial networks. Each network could own
up to seven TV stations (five VHF and two UHF),
usually in the largest national markets. Income: all
advertising time sold adjacent to both network
programs and syndicated/local programs. Most
profitable part of network business.

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Network Affiliate

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A station affiliated with a network but owned by
another company: individual or group owner
(with same limit of seven). Income: sell local ad
time adjacent to network programs; sell all time
for syndicated and local programs. Also station
compensation from network.

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Independent Station

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A station unaffiliated with a network. Owned by
individual or group owner. Income: all derives
from sale of advertising slots adjacent to
syndicated or locally produced programs, or sale
of time to programmers.

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Public Television Station

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A station affiliated with the PBS network. Owned
by nonprofit groups, universities, or cities.
Noncommercial; income from CPB, state
governments, foundations, corporate
underwriting, and “viewers like you. ”

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Desilu

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independent production company the worked for all 3 networks and produced hits like I Love Lucy

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Talent Agents

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As the sixties progressed, talent agents became increasingly central to the production process, often putting together a package of star, writer, director and other creative talent that was then sold to an independent producer.

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CATV

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Community Antenna Television (CATV), as we have seen, started out as a way for communities unreachable by over-the-air signals to bring TV into homes via a wire. Cable TV

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National Cable Television Association

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formed to lobby against its usual foe, the National Association of Broad-casters (NAB), and to push for cable expansion.

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Independent stations and cable

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Cable also had the capacity to strengthen existing independent stations, especially those in the handicapped UHF band, as they brought clear, sharp pictures into homes right alongside the big VHF channels.

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First run syndication

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shows produced espe-cially to be sold to stations, not to nets. In the sixties and seventies they usually consisted of specialty formats, like game shows, talk, and specials. More inde-pendent production companies began to concentrate on these types of pro-grams, which were sold directly to independent stations.

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Off-network syndication

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reruns

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National Educational Television

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believed strongly that the United States needed its own BBC-like broad-caster, and as criticism of commercial broadcasting rose in the wake of the quiz show scandal, even commercial networks and stations began to think that non-commercial, publicly funded broadcasting might be an idea whose time had come.

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1967 Carnegie Commission Report on Public Television

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laid out a plan for “a federally chartered, nonprofit, nongovernmental corporation”

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Populist and elitist impulses behind public TV

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On the one hand dominated by pro-gramming that appeals primarily to the educated upper middle class, on the
other motivated by a more democratic, populist model that emphasizes local production, diversity, and public participation, PBS is always a subject of con-tention.

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WLBT

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from Jackson, Misssissippi, featured African American Performers and advocated civil rights activism

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Youth audience

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Besides their numbers, their age, and their highly disposable incomes, it was known that youth were rebellious against the values of their parents ’ generation. They were less racially and sexually conservative, more interested in overt political content, and more tolerant of frank talk and confrontation

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Network news and the vietnam War

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After the tet offensive in January of 68, network news shifted public opinion about the war in Vietnam

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Super Bowl

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Football went on networks and was highly profitable

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Debates about TV violence

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Studies found that kids who watched violent tv would reenact through wrestling or play fighting
TV was move vivid than older medium

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Action for children's Television and the Children's Television Workshop

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founded in 1968 with support from the Ford and Carnegie Foundations and the U.S. Department of Education.
made sesame street

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1964 ruling forbidding simulcasting on AM and FM and its influence on FM radio

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The owners reasoned that they could hire strange hippies as FM disc jockeys, letting them play whatever they thought their contemporaries wanted to hear. And, best of all, since they would be on ‘underground’ FM stations, they wouldn’t command big salaries like their AM counterparts

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Public Broadcasting Act of 1967

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-It created the Corporation for Public Broadcasting (CPB), which soon begat the Public Broadcasting Service (PBS)
-Funded stations, not a central network
-stations would create their own programming and share with one another
-education stations incraesed from 127 to 247 from 1967 - 1975

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Financial Interest and Syndication Rules (Fin/Syn)

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limit the num-ber of programs that a network could own (have a financial interest in) to only 15 hours a week of non-news shows it produced itself in-house
The networks were only allowed to buy such independently produced programming for a limited, one- (or two-) time run. After its network run, allrights to the program would revert to the producer, who could sell it into syn-dication and keep all the profits.

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Primte Time Access Rules (PTAR)

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Networks may not provide programming to affiliates during first hour of Mon–Sat prime time (7 –8 p.m. EST) in 50 largest markets.

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FCC's Third Report and Order on Cable TV (1972)

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Cable has to carry local network tv

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Fairness Doctrine

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equal representation of opposing viewpoints

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Smothers Brothers Comedy Hour

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light comedy about politics

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All in the Family

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anti racism, sitcom

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Good Times

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black comedy, sit com

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Mary Tyler Moore Show

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independent women

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An American Family

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PBS American Culture in documentary, forerunner of reality tv

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Dragnet

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crime drama

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Monday Night Football

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ABC response to NBC / CBS own of MLB / NFL