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18 Cards in this Set
- Front
- Back
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Repeated design elements must be ______.
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findable
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we need visual _________, though typographic style, horizontal grid, column structure and margins.
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consistency.
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what is hierarchy?
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the order of importance within social groups. In visual hierarchy it is the oder of importance in a graphic design.
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what are the 6 ways hierarchy expresses though?
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1.scale
2.value 3.colour 4.spacing 5.placement 6.typestyle |
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how does hierarchy help navigate?
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its marks a change form one level to the next.
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what is one example of hierarchy and explain its structure.
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a table of context:
-when it is well organized it allows the reader to see the flow of the book -when well arranged it give an impression of the book and is easy to memorize -uses alignment,leading,indents, and type sizes to denote order and importance. |
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does hierarchy have to be static?
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No, changing the angle of text for example can create life to the design
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what is dominance?
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the influence of one element over an aother
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what is emphasis?
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the importance of one element over another. its uses a focal point to stress the importance of the particular element.
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what 2 things combined provide a visual hierarchy?
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Dominance and emphasis
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what is organic design?
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understanding interconnectedness between seeningly random parts. does not use grids, (blank page)
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what are grids?
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another way to approach design choices. they are a network of lines running in even increments. they are usually horizontal and vertical but sometimes they can be angled and circular.
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well made grids encourage..?
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variation without being completely random in the choice for size and placement of the elements.
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should grids be use actively or passively?
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actively.
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what are the 3 standards for grids?
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textbook= one column
bibles, dictionaries= two columns magazines = 3 or more |
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is toronto a grid?
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Yes.
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what is something to beware of when designing on a grid?
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it can cause samness and boredom. grids take some skill to use.
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what are the differences between grids and templates?
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Grids are guidelines, meant to be flexible, helping you stay to systematically place your elements within organized parameters.
templates are more rigid, you simply replace content and make no choices about placement when using a template. a designer can use a grid to create a template for a client. |
