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29 Cards in this Set

  • Front
  • Back

the percentage rate of return achieved on the money invested in a hotel property

return on investment (ROI)

how to calculate ROI

hotel income after taxes


--------------------------------------


total hotel investment

money remaining after expenses are paid

profit

reduction in value of an asset as it wears out


"tax write-off"

depreciation

increase in the value of an asset


not taxed unless asset is sold

appreciation

a hotel investor who manages/ operates the hotel

owner/operator

the individual at a hotel who is responsible for making final decisions regarding operating policies and procedures




leader of the hotel's management team

general manager (GM)

an organization that operates a hotel for a fee


"contract company"

management company

when occupancy rates and/or ADRs are significantly below historical levels

depressed market

when a property is taken back be seller or lender


usually because the buyer didn't pay

repossession

management companies that operate hotels for owners using the management company's trade name as the hotel brand

first tier

management companies that operate hotels for owners and do not use the management company name as part of the hotel name

second tier

legally bound to compensate for injury or loss

liable

agreement between owners and management company stating that management company operates the hotel

management contract

both parties in a contract agree to end the contract early as a result of one party paying the other the agreed-upon financial compensation

buy-out

an arrangement whereby one party allows another party to use its logo, brand name, systems, and resources in exchange for a fee

franchise

an organization that manages a brand and sells the right to use the brand name

franchisor

buyer, under specific terms/conditions, buys the right to use a brand name for a fixed period of time and agreed-upon price

franchisee

name of a specific hotel group

brand

hotels operated by a group of franchisees who have all franchised the same hotel brand name

chain

changing of a hotel from one brand to another

conversion

to describe a characteristic of all hotels within a single brand

system-wide

contract between hotel owner and brand manager that describes the duties and responsibilities of each in the franchise relationship

franchise agreement

government agency that enforces federal antitrust and consumer protection laws

federal trade commission (FTC)

franchise disclosure document prepared by a franchisor and registered and filed with the state governmental agency responsible for administering franchise relationships

franchise offering circular (FOC)

a hotel service or feature that must be offered by any property entering or remaining in a specific hotel brand

brand standard

an association of hotel owners who, through an exchange of ideas, seek to promote professionalism and excellence in hotel ownership

Asian American Hotel Owners Association (AAHOA)

percentage of a total market (dollars spent) captured by a property

market share

representative of a franchise brand who interacts directly with a hotel franchisee


different brands may title this important position somewhat differently, but each will have a comparable position

franchise services director (FSD)