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100 Cards in this Set

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As change of local authorities arses what must projects do?

Projects must prove sustainability
How is the beany museum themed?
Downstairs modern. Upstairs Victorian theme
What is a screen south?
Creative development agency delivering and supporting projects within the creative and cultural industries
What are the principles of heritage and the creative industries?
Sustainability. Accessibility. Heternationalism.
What are the issues with arts venues?
Charges within fashions. Regarded through novelty value. Reliant on income from the gift shop
What are the heritage niches?
Creative Tourism. Industrial niches
What is industrial heritage?
An industrial site that is currently being operational in the past
What is heritage?
The past generation is preserved and handed onto the presence
What is dissonance?
The ownership of heritage
What are the creative industries?
Advertising, radio, television
What is heritage tourism?
Nostalgia of past and desire to experience diverse culture landscapes and form
What are types of cultural heritage?
Cultural, natural and mixed
How are the arts funded?
Public, private and Arts council England

What is the arms length principle
Devolution of power from government, evoloution of nations and regional bodies
What are outputs?

Short term and tangible



What are outcomes?
Longer term and cultural

What is instrumentalism?
Arts as an instrument for social policy e.g. public education
What are additionalities?
Deadweight's, displacement, leakage and multiples
How is heritage funded?
Heritage lottery fund is the largest funder

What will the HLF fund?
Uk based work. Work that contributes to heritage
How can you apply for the HLF funding?
Through an application and meeting the criteria
What are the types of industrial heritage attractions?
Productive, processing, transport
What is Guggenheimisation?
When a region declares distinctiveness but buys into other regions models and beliefs
What are city strategies adopted throughout the world to show heritage?
Icon structure, mega events and thematisation
Name the three types of theatre?

National, regional, seaside



What are the conflicts of heritage?

Elitism and exclusivity, Accessibility



What issues are encountered by blockbuster exhibitions?
Criticism, catalogue(prices), accesibility
Richards and Raymond (2000)
tourism which offers visitors the opportunity to develop their creative potential through active participation in courses and learning experiences which are characteristic of the holiday destination where they are taken
Nuryanti (1996:252)
The central challenge in linking heritage and tourism lies in reconstructing the past in the present through interpretation

Old definition of heritage




(Hewison, 1989 in Herbert. 1995:252)

Heritage is that which a past generation has preserved and handed on to the present and which group of the population wished to hand on to the future
Zeppel and Hall (1992)
Heritage tourism is based on nostalgia for the past and the desire to experience landscapes and form
Visitors to industrial sites increased by the number of ____ between 1990 and 1997
21%
What are the issue with Issues with industrial sites?
Central to regeneration strategy, fashions change, health and safety
What are issues with cultural tourism?
Regions recreating and rebranding image, places of cultural consumption
Yale (1990)

Power sources


extractive industries


manufacturing industries


public services


commercial buildings


associated buildings

What is outreach?

The Gayer- Anderson cat 'The divine cat' from saqquara Egypt


Lent to Brent is an outer London borough in the NW of the capital with a substantial ethnic minority population


First time visitors to Brent Museum rose 34% as 10, 000 people attended the exhibition

What is the definition of Internationalism
The principle of cooperation among nations.
What is the definition of accessibility
Easy access
Who are heritage tourists and how can they be distinguished?
Certain demographics e.g. highly education, often hold well paid jobs (Timothy and Boyd:2003)
What is a niche museum?
Museums with their own niches, smaller market
World heritage convention operational guidelines (2008)

Outstanding universal value


State dictating


Judgments about value attributed to cultural heritage, as well as the credibility of related information sources, may differ from culture to culture and even within the same culture

Falk and Dierking (1992)
From collecting to transformation
What are the methods of interpretation?
Design, based interpretation, people based interpretation
What is the criticism of interpretation?

Museums vs theme parks.


Meaning vs experience. Propoganda over presentation

What is the definition of tangible heritage?
Buildings, historical places and monuments
What is the definition of Intangible heritage?
See, smell, rituals, stories
What are:



1986 Ironbrige Gorge2000 Blaenavon2001 New Lanark2001 SalitireDerwent Valley MillsCornwall and West Devon MiningcommunitiesPontcystllte Aqueduct and Canel






examples of in the UK?

Industrial heritage sites

What are the motivations of visitors?

socio- recreational reasons, reverential reasons




Urry (2002)- visits to be entertained or educated, Edutainment

What is the Beaney Museum?

The beaney is an art museum and library situated in the heart of Canterbury


Beaney museum can you tell who it is for? Which target markets?


More tourists at British Museums. Core market

Beaney museum how much do displays tell you about the collector as well asthe object?


On display there is lighting, Seating, Amount of art works, Proximity.


Telling is showing

At the Beaney museum what is on the labels? Are they legible? Enough information? Too much?


On the label there is the Context Artist (guessing game)Year Description. Simple.

Do you feel the beaney museum itself is used well in terms of spaceand layout?



You feel small. The smaller the exhibition the longer the visitors are there.

What are the barriers to visiting the beaney?


Costs for adults.

Did you feel that there is a range of merchandise at beaney museum?


There is a merchandise shop

How long would you expect people to stay at the beaney museum


Because it is a smaller museum people would stay longer.
What year_____ were free museums introduced

Since 2001 free national museums wereintroduced. However free entry does not increase access.

TWhat are the effects of the space on visitors

In the museum you feel small this affects how you learn becauseyou are focusing on your surroundings.


The natural history museum reflectsDarwinian Theory.

Who visits museums

It depends on the museum, less family visits art museums, whereas more visit science and zoo museums. Boils down, ultimately to demographics.

What are characteristics of Non-visitors?

Formal, formidable, uncomfortable. People who are socially inaccessible and may prefer shopping or sports.
What behaviours do visitors come across at museums?
These include turn right when walking around, exits 'pull' people exit through first door.

What Orientation do visitors under go in museums?


You look around, grab a map. Speak to guard.
What facilities do museums have?
cafes, toilets, merchandise.

What is the visitorflow?

People often skip sections on way round. They focus on certain cases
What is sequencing?

biographical, grouping not too hectic at start.

What affects do labels in museums have on visitors
people ignore them peopleeither spend time or don’t. Labels include, context, artists, year, anddescription, simple.
Describe what chunking is?
means grouping, related toexperience, experienced visitors absorb more than inexperienced.

What is Recall­?

memory not of information, but of experience the sensation and emotion attached.

What is Glocalisation?




Salazar (2010)

Global and Local
Labadi and Long (2010)
Heritage protection not about the past, it is a strategy for the future

What is value and talent?
The value based by people on the continued existence of a product or service for the benefit of present or future generations
What is the name for tourists who don't necessary plan to vist a heritage place/museum?
Casual heritage tourists

What are the heritage components of heritage and tourism?

Business, Leisure and heritage

What heritage organisations are there?

UNIESCO Heritage, Lottery Fund National Trust English Heritage, Hisotric Royal places

Name 3 man made structures that is not designed to attract visitors?

Cathedrals and churches


Historical gardens


Steam railways

Name 3 man made structures that are designed for tourist attractions?

Theme parks


Amusements


Casino

What changes happened to the Battersea power station?

They rebuilt the chimneys

What is the definition of special interest




(Barnes, 2010)

An industrial site that is currently or has been operational in the past

What is considered the birth place of industrial heritage?

Iron bridge

What are the natures of visitors attraction in industrial heriage?

Experimental


Dark tourism


Tours

What is the market of industrial heritage

Education groups


Tourist and visitors

What are the 2 methods of interpretation?

Design- based interpretation




People-based interpretation

Characteristics of interpretation mix?

Self-guided tours


Self guided trails


Audio toursFilm


audio


audiovisuals


Artworks

Who introduced Distory realism?

(Fjellman, 1992,p.60)





Fill in the missing words from Timothy and Boyd 2004:204)




"Good quality interpretation can act as___(1)_____ _________to heritage places and can be adopted as a form of___(2)______ ____________

(1) Added appeal


(2) Product development

Fill in the missing words of what interpretation is defined as by (Timothy & Boyd): 195?




"a process of ___(1)______or _____(2)___ to visitors the significance of the place they are visiting"

(1) communicating


(2) explaining

Fill in the missing word of Tilden (1977)




"Interpretation is an____(1)_____ revealing meaning through direct experience & instructive media"

(1) educational activity

Fill in the missing words of the principles of interpretation by Tilden (1977)






- Relate what is being displayed to visitors_____________ (1) _____________




- Interpretation is not ________ but revelation


- Interpretation is not instruction but___(3)______

(1) Personality and experiences


(2) Information


(3) Provaction

Hot interpretation is____(1)_______


Cold interpretation is ___ (2)_______

(1) Affective


(2) Cognitive

Two types of theatre?

Receiving house (venue)


Resident companies

History of Arts Funding New Audience Programme (1998-2003)

Tackle barriers Increase the range and number of peoplecreate opportunities for people in different spaces and places

Characteristics of marketing experience theory applicable of arts?

IntangibilityInseperabilityHeterogeneityPeshability

Customer relationship marketing?

Capture names, addresses, agesSegment Customer Direct marketing campaigns

Income generation of theaters?

Bar drinksFoodSouvenirs

Audience profile of theaters?

Sponsors


Premium


Friends


Press

Fill in missing words from McMasters Report Supporting Excellence in Arts (2008)



I am concerned that there is still a large portion of the population who believe the arts______ _____ __(1)___ _____ and that they are neither relevant nor accessible. The 'it's' not for me syndrome', combined with ­­­­____ ____ (2)_____ in many cultural organisation has conspired to put off many potential audience members and __(3)__ them from experiences that could transform their lives

(1) are not for them

(2) High ticket prices


(3) exclude

Fill in missing words




Commissioning work are_(1)__ _(2)____

(1) Expensive


(2) Bid process

Fill in the missing words of Haskell?




Haskell put forward the idea that ___(1)____ ______ have become so important that they are taking over the _____ _______ of museums

(1) blockbuster exhibitions

(2) traditional role

Fill in missing words of British museum




British museum profits of ___(1)__ generated from ____(2) ______ such as _____ (3)____ _____ consultancy and retail

(1) 5.4 million

(2) commercial activities


(3) international touring exhibitions

What is catalouge?

Price Diverse, audience, paper brick.